| International Journal of Advance and Innovative Research Volume 6, Issue 1 (III): January – March 2019 Conference Special (ICM-2019) |
||
|---|---|---|
| Sr. No | Contents | Page No |
| 1 | NOVEL MODELS IN HORTICULTURE MARKETING IN INDIA Dr. Vijaymahantesh and Vijaya Hosamani |
1 – 7 |
| 2 | DIGITAL MARKETING OF MUTUAL FUNDS: A DEMOGRAPHIC APPROACH Madhukar S M and Dr. M G Krishnamurthy |
8 – 10 |
| 3 | CUSTOMER ATTITUDE TOWARDS VIRTUAL BANKING SERVICES WITH SPECIAL REFERENCE TO KASARAGOD DISTRICT, KERALA Rajesh Kumar. M |
11 – 12 |
| 4 | BIG DATA: A POWERFUL TOOL OF MARKET ANALYSIS Shashwathi B S and Rohith N R |
13 – 16 |
| 5 | CONSUMER AWARENESS AND ATTITUDE FOR GREEN MARKETING AND GREEN PRODUCTS Chetana Bhat and Amruta Anant Hegde |
17 – 21 |
| 6 | AN INTRODUCTION TO DATA MINING Vinay and Dr. Archana |
22 – 25 |
| 7 | ROLE OF BIG DATA IN BANKING SECTOR Asha S, Dr. Srikant G Sugur and Dr. A Venkatraju |
26 – 31 |
| 8 | A CONCEPTUAL STUDY ON E-COMMERCE AND E-MARKETING WITH REFERENCE TO AMAZON K. Umesh Shetty and Bhanuprakash |
32 – 37 |
| 9 | AN EMPERICAL STUDY ON TECHNOLOGICAL IMPACT ON CUSTOMER RETENTION Rajani Talikoti and Anuradha C. K. and Dr. P. S. Subhadra |
38 – 43 |
| 10 | PROBLEMS AND PROSPECTS OF DIGITAL MARKETING IN RURAL TOURISM WITH SPECIAL REFERENCE TO KARNATAKA STATE, INDIA Dr. Vikrama D K |
44 – 47 |
| 11 | OPPORTUNITIES AND CHALLENGES OF SOCIAL MEDIA MARKETING IN INDIA – A STUDY Ravi I A and Dr. Sudharshan G M |
48 – 51 |
| 12 | THE VALUE OF MOBILE MARKETING: A LITERATURE REVIEW Dr. U Bhojanna P. Archana |
52 – 59 |
| 13 | EFFECTIVENESS OF WEB ANALYTICS, SEO AND PPC OVER OTHER COMPONENTS OF DIGITAL MARKETING IN THE VIRTUAL MARKET Karthik Guptha, Shivaprasad B S and Dr. Srikant C |
60 – 66 |
| 14 | GREEN MARKETING-ISSUES AND CHALLENGES AND ITS INFLUENCE ON BUYING BEHAVIOUR OF CONSUMERS Bharmappa T and Dr. Raghunandan G |
67 – 74 |
| 14 | DIGITAL MARKETING – TRENDS, OPPORTUNITIES AND CHALLENGES Dr. Archana H. N. |
75 – 78 |
| 15 | VIRTUAL REALITY TECHNOLOGY IN THE EDUCATION SECTOR – A HOLISTIC PERSPECTIVE Avishek Mukhopadhyay and Dr. Pankajakshi R. |
79 – 86 |
| 16 | CHALLENGES OF MARKETING FOR ARECA SUPPLEMENTARY PRODUCTS Vishnu Sharma D D and Nagendra A S |
87 – 89 |
| 17 | A REVIEW ON EVOLUTION OF TECHNOLOGY ADOPTION THEORIES AND MODELS Aishwarya V. Hittanagi and Dr. K. S. Habeebur Rahman |
90 – 101 |
| 18 | IMPACT OF SOCIAL MEDIA ADVERTISEMENTS ON CONSUMER BEHAVIOUR Anjan A. Kaikini and Shreelakshmi Shreepada Bhat |
102 – 107 |
| 19 | A PRAGMATIC ASSESSMENT OF DIGITIZATION OF EDUCATION Dr. M. B. Srinidhi and Girish Karanth |
108 – 113 |
| 20 | DIGITAL SOLUTION USING PROCESS AUTOMATION AND ANALYTICS FOR NPA IN INDIA Shyam S Bhat and R. Jagdeesh |
114 – 117 |
| 21 | IMPACT OF DIGITAL TECHNOLOGY IN COOPERATIVE BANKS Praveen Kumar B H, Manjunatha. M. G and Dr. Ravisha N. S |
118 – 122 |
| 22 | DIGITALIZATION- A WAY OF CREATING DIGITAL ECONOMY FOR HEALTH CARE SECTOR Roshan K |
123 – 129 |
| 23 | E-TAILING SUPERSEDES OVER BRICK-AND-MORTAR, E-COMMERCE IN INDIA AND THE FUTURE GROWTH Dr. V Vikram |
130 – 133 |
| 24 | HUMAN RESOURCE ANALYTICS (HR ANALYTICS) –A DIGITAL PATHWAY FOR ORGANIZATIONAL PERFORMANCE & SUCCESS Dr. Meera Uday and C. N. Udayashankar |
134 – 143 |
| 25 | RETAILER’S SATISFACTION TOWARDS EXTENDED P’S OF E-COMMERCE COMPANIES Dr. Somashekhar I. C and Dr. Hema Patil |
144 – 152 |
| 26 | TRANSFORMATION OF TOURISM THROUGH DIGITALIZATION, A CASE STUDY OF KARNATAKA Dr. Srinivasa Murthy B. V, Dr. Noor Afza and Dr .Venkatesh |
153 – 156 |
| 27 | IMPACT OF DIGITAL MARKETING ON RURAL MARKETING - OPPORTUNITIES AND CHALLENGES Vinutha P. Shenoy and Eshwar S M |
157 – 160 |
| 28 | MARKETING IN DIGITAL WORLD VIRAL/BUZZ MARKETING Vinay H B and Gururaj N |
161 – 163 |
| 29 | GREEN MARKETING Baibhab Sur and Mbanthaipou Ngaomei |
164 – 170 |
| 30 | A STUDY ON USAGE OF DIGITAL MARKETING TOOLS BY SMES, OPPORTUNITIES AND CHALLENGES Ashwini H A and Dr. M G Krishnamurthy |
171 – 173 |
| 31 | A STUDY ON EFFECTIVENESS OF ADVERTISEMENTS BY THE MINISTRY OF TOURISM – WITH SPECIAL REFERENCE TO THE STATUE OF UNITY Dr. Hanumantharaya T and Shruthi J |
174 – 176 |
| 32 | IMPACT OF TECHNOLOGICAL ADVANCEMENTS ON SERVICE QUALITY IN BANKING INDUSTRY Somya Agarwal, Dr. Santhosha and Dr. Lakshmeesha Kanti K. S. |
177 – 181 |
| 33 | THE IMPACT OF BIG DATA AND PAID SEARCH IN THE VIRTUAL MARKET Arunkumar M.S and Srihari S. V |
182 – 184 |
| 34 | IMPACT OF DIGITAL MARKETING ON BRAND MANAGEMENT Chandan U. A and Mala V |
185 – 187 |
| 35 | A STUDY ON DIGITAL SHOPPING BEHAVIOUR AND WORK LIFE BALANCE OF BANKING EMPLOYEES IN TIER -2 CITIES IN KARNATAKA: A STUDY WITH SPECIAL REFERENCE TO SHIMOGA DISTRICT Dr. Subhadra P. S, C. K Anuradha and Aishwarya V. Hittanagi |
188 – 193 |
| 36 | A STUDY ON RECENT TRENDS IN RURAL MARKETING IN INDIA Madhuri P. A. and Praveen D. P. |
194 – 197 |