| International Journal of Advance and Innovative Research Volume 11, Issue 2 (VI) : April - June 2024 |
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|---|---|---|
| Sr. No | Contents | Page No |
| 1 | FISHERIES SECTOR AND ECONOMIC DEVELOPMENT IN INDIA Dr. A. Mahesh Kumar |
1 – 4 |
| 2 | PROBLEMS FACED BY INDIVIDUAL FOR IMPLEMENTING NEW TAX REGIME Dr. Asif Akhtar Baig |
5 –9 |
| 3 | EXPLORING THE IMPLEMENTATION CHALLENGES AND BENEFITS OF BLOCKCHAIN TECHNOLOGY IN ACCOUNTING PRACTICES IN INDIA Dr. Hemal Vora |
10 – 13 |
| 4 | INTELLECTUAL PROPERTY RIGHTS IN DIGITAL ERA Dr. Kripa Thakkar |
14 – 18 |
| 5 | A STUDY ON UNLOCKING THE POWER OF EMOTIONAL TRIGGERS: INFLUENCING AUDIENCE DECISIONS AND BEHAVIOURS THROUGH STRATEGIC ADVERTISING COPY Dr. Mamta Rane |
19 – 21 |
| 6 | THE IMPACT OF SUSTAINABLE SUPPLY CHAIN MANAGEMENT ON BUSINESS PERFORMANCE" WITH A FOCUS ON THE MUMBAI CONTEXT Dr. Mohammed Zainuddin Khan |
22 – 27 |
| 7 | A STUDY ON BRAND AWARENESS OF HINDUSTAN UNILEVER LIMITED Dr. Piyush Anam |
28 – 33 |
| 8 | ASSESSING THE BUSINESS CASE FOR GREEN BUILDING CERTIFICATION OF COMMERCIAL PROJECTS IN MUMBAI Mr. Rishikesh Sanjay Jawarkar |
34 – 39 |
| 9 | A STUDY OF ROLE OF WORKING WOMEN IN INVESTMENT DECISIONS IN MUMBAI CITY Dr. Vijay Bharti Jain |
40 – 49 |