| International Journal of Advance and Innovative Research Volume 12, Issue 2 (VI): April - June 2025 |
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| Sr. No | Contents | Page No |
| 1 | PREVENTIVE MEASURES TO CURTAIL AIR POLLUTION AND CORRECTIVE MEASURES FOR ENHANCEMENT OF AIR QUALITY: CRITICAL ANALYSIS AND PATHWAY Mrs. Anjali Paulastye, Mr. Sahil Gajare and Ms. Shreeya Baykeri |
1 – 9 |
| 2 | COMPARATIVE ANALYSIS OF SIMULATION-BASED TRAINING VS TRADITIONAL TRAINING ACROSS DIFFERENT SECTORS OF CORPORATE WORLD Crisel D’Souza and Riya Parulekar |
10 – 20 |
| 3 | SOCIAL MEDIA INFLUENCE OVER THE INDIAN STOCK MARKET INVESTORS Vidit Kadam, Shreyas Pawar and Rishabh Pawar |
21 – 36 |
| 4 | INVESTMENT AND SAVING PATTERN OF WOMENS IN SOUTH MUMBAI Sairaj Rajesh Lotankar |
37 – 44 |
| 5 | A STUDY OF CUSTOMER REVIEWS OF STARBUCKS & MCCAFÉ Riddhi Jawdekar, Ketki Kumtakar and Snehal Bhalekar |
45 – 60 |
| 6 | SECURITY ASPECTS OF DIGITAL DISBURSEMENT OF LOANS Shubhada Gole |
61 – 72 |
| 7 | THE ROLE OF LEARNING AND DEVELOPMENT IN NEUROLEADERSHIP AT THE WORKPLACE Hrithik Tate |
73 – 82 |
| 8 | THE IMPACT OF ENVIRONMENTAL, SOCIAL AND GOVERNANCE (ESG) FACTORS ON THE IT INDUSTRY Kanhaiya Shambu Jha, Gaurav Dilip Jha and Sangram Anil Singh |
83 – 89 |
| 9 | ANALYSIS OF LEVEL AWARENESS AND WILLINGNESS TO INVEST IN EQUITY MARKETS AMONG WORKING STUDENTS OF MANAGEMENT COURSES Vishal Bhanushali |
90 – 94 |
| 10 | A TALE OF TWO RETAILERS: THE SUCCESS OF D-MART AND THE DECLINE OF BIG BAZAAR Dr. Ruchi Anand |
95 – 100 |
| 11 | INFRASTRUCTURAL FACILITIES FOR THE GROWTH OF WOMEN ENTREPRENEURS IN MAHARASHTRA: A CRITICAL REVIEW Mrs. Anjali Paulastye and Dr. Tejashree Deshmukh |
101 – 107 |
| 12 | ANALYTICAL STUDY ON THE EFFECTIVENESS OF STRATEGIES ADOPTED FOR EMPLOYEE RETENTION IN ORGANIZED APPAREL RETAIL SECTOR Mrs. Trupti Sachin Gupte and Dr. Tejashree Deshmukh |
108 – 123 |
| 13 | INTEGRATION OF ANCIENT WISDOM FROM KAUTILYA’S ARTHASHASTRA IN MODERN-DAY ESG Ms. Gargi Gothe |
124 – 129 |
| 14 | THE PACE OF DIGITAL LIBRARIES: ACADEMIC LIBRARIES PERSPECTIVE Mr. Pankaj Godse |
130 – 136 |
| 15 | THE CONCEPT, IMPACT AND MECHANISMS TO FIGHT AGAINST PROBABLE DIGITAL PANDEMIC Mr. Shreesh Prabhakar Bodas and Dr. Tejashree Deshmukh |
137 – 140 |
| 16 | FINANCIAL LITERACY IN THE DIGITAL AGE: UNLOCKING ECONOMIC POTENTIAL IN INDIA Ms. Sadhika Ramesh Bhide |
141 – 148 |
| 17 | NATIONAL EDUCATION POLICY (NEP 2020) AND LIBRARIES: A GLANCE Amey P. Ranade |
149 – 152 |
| 18 | EFFICACY OF DIGITAL FINANCIAL TOOLS IN FOSTERING INVESTMENT BEHAVIOUR DETERMINANTS AND CHALLENGES Ms. Archana Ananda Kadam and Dr. CA. Anuradha Ganesh |
153 – 158 |
| 19 | IMPACT OF URBANIZATION ON WOMEN'S EMPLOYMENT IN PRIVATE INDUSTRIAL UNIT: A CASE STUDY OF VASAI-VIRAR REGION Prof. Dr. Fulmali Kanchan and Gite Gokul |
159 – 166 |
| 20 | GANDHI: A CAUSEWAY BETWEEN COMMERCE AND MORALITY Prof. Dr. Kanchan Fulmali and Mr. Maxwel A. Lopes |
167 – 169 |
| 21 | STUDY OF FINANCIAL FRUGALITY IN INDIAN MIDDLE CLASS Dr. Rajashri Deshpande |
170 – 176 |
| 22 | BARRIERS AND OPPORTUNITIES FOR WOMEN LEADERS IN HIGHER EDUCATION INSTITUTIONS IN MAHARASHTRA Janhavi Khandekar |
177 – 181 |
| 23 | CHATBOTS AND CUSTOMER ENGAGEMENT: THE ROLE OF AI IN ENHANCING BRAND INTERACTIONS Prof. Dr. Kanchan Fulmali and Ms. Neha S. Nikam |
182 – 191 |
| 24 | A COMPARATIVE STUDY ON THE IMPACT OF INFLUENCERS & CELEBRITIES ON CONSUMER BEHAVIOUR ACROSS INDUSTRIES Pranav Rajesh Mahadik |
192 – 204 |
| 25 | HER AANGAN: INTEGRATED DIGITAL PLATFORM FOR FEMALE HYGIENE AND MENSTRUAL HEALTH MANAGEMENT Mr. Pranav Rajesh Mahadik, Megha Banne, Ajit Mourya and Dr. Kanchana Sattur |
205 – 216 |
| 26 | INTRODUCTION OF NEW EDUCATION POLICY (NEP) 2020 IN COMMERCE RELATED COURSES & ITS IMPACT ON FUTURE BUSINESS & ENTREPRENEURSHIP DEVELOPMENT Pranav Mahadik and Dr. Kanchana Sattur |
217 – 226 |
| 27 | A STUDY ON THE ROLE OF GREEN HUMAN RESOURCES MANAGEMENT IN FOSTERING ORGANIZATIONAL GROWTH Rashmi Milind Shirsat |
227 – 231 |
| 28 | A STUDY OF COLLEGE STUDENT’S PERSPECTIVE ON CRYPTOCURRENCY AS A TOOL FOR FINANCIAL INCLUSION Dr. Kanchan Fulmali and Sneha Dumala |
232 – 241 |
| 29 | IMPACT OF TECHNOLOGICAL CHANGE IN BANKS Dr. Manali Patil |
242 – 249 |
| 29 | INVESTOR SENTIMENTS AND MARKET VOLATILITY: EVENTS THAT SHAPED INDIA’S POLICY PRACTICES Saili Sanjay Gadekar |
250 – 256 |
| 29 | THE EFFECTS OF TAXATION ON PERSONAL FINANCES Mr. Siddhesh Khedekar and Mr. Prathamesh Wanale |
257 – 263 |
| 29 | ARTIFICIAL INTELLIGENCE IN COMMERCIAL BANKING IN RESPECT TO FRAUD DETECTION AND PREVENTION Sakshata Sule, Isha Redkar and Shardul Mhatre |
264 – 273 |
| 29 | USED CASES OF AR & VR IN ECOMMERCE RELATED TO B2B Mr. Shubham Chavan, Mr. Anvay Desai and Mr. Parth Gandhi |
274 – 277 |
| 29 | A STUDY ON IMPACT OF INVESTMENT IN EMPLOYEE TRAINING AND DEVELOPMENT ON INCOME GENERATION OF AN ORGANIZATION Kritika Tuniki and Divyashree Patil |
278 – 285 |
| 29 | DIGITAL ENTERTAINMENT CONTENT PREFERENCE IN TWEENAGERS IN MUMBAI Susha Singh and Sagar Varak |
286 – 295 |
| 29 | IMPACT OF PAYTM CONTROVERSY ON TRADITIONAL RETAIL'S PAYMENT FACILITATION AND RISK PERCEPTION Supriya Dhumal and Vishakha Khawale |
296 – 303 |
| 29 | THE SNEAKER FROM BASKETBALL COURT TO GLOBAL STREETS Wasim Sayyed, Tejas Dandge and Tejas Mahajan |
304 – 306 |
| 29 | LITTERING BY RESIDENTS IN INDIA CREATES HURDLES FOR SWACHH BHARAT ABHIYAN MAKING THE WORK OF BMC SANITATION WORKERS EVEN MORE DIFFICULT Sakshi Gupta, Bhavika Bangera and Nidhi Goda |
307 – 316 |
| 29 | IMPACT OF COVID-19 ON SUPPLY CHAIN MANAGEMENT OF LEATHER BUSINESS IN DHARAVI (MUMBAI) Mr. Balkrishna B. and Mr. Yashpal J. |
317 – 322 |
| 29 | TO UNDERSTAND THE IMPACT OF LIVE SHOPPING ON CONSUMER PURCHASE INTENTIONS: A STUDY ON INSTAGRAM ORIENTED PROMOTION Hetal Solanki and Malika Sharma |
323 – 334 |
| 29 | CHALLENGES IN CASHLESS TRANSACTIONS: UNDERSTANDING AUTO-RICKSHAW DRIVERS' HESITATION TOWARDS ONLINE PAYMENTS Vishal Tiwari, Sudhanshu Kshirsagar and Rohith Kokkula |
335 – 341 |
| 29 | A STUDY ON UNDERSTANDING GEN Z ENGAGEMENT WITH ASTROLOGY APPS WITH REFERENCE TO MUMBAI SUBURBAN AREA Preeti Matharu-Anand, Shruti Shivanshu Sharma and Grishma Vishwanath Shivalkar |
342 – 352 |
| 29 | CUSTOMER SATISFACTION SURVEY OF MUMBAI METRO SMART CARD USER Mr. Laukik More and Mr. Aditya Malekar |
353 - 361 |