Volume 13, Issue 1 (XII): January - March 2026
FROM TRADITION TO SUSTAINABILITY: AN ESG IMPACT ANALYSIS OF ECOFRIENDLY GANESH FESTIVALS IN MAHARASHTRA
Dr. Reshma Ashok Vaja
Page Number: 1 – 6
DOI : 10.5281/zenodo.19846997
IMPACT OF GREEN FINANCING PRACTICES ON ESG PERFORMANCE AND PROFITABILITY IN COMMERCIAL BANKS
Dr. Meena Mashru
Page Number: 7 – 13
DOI : 10.5281/zenodo.19850138
A STUDY OF SOCIAL MEDIA AND INFLUENCER MARKETING EFFECTS ON ONLINE SPENDING PATTERNS OF GENERATION Z: IMPLICATIONS FOR SUSTAINABLE CONSUMPTION
Dr. Rashmi Sharma and Mrs. Premkala Parasnath Yadav
Page Number: 14 – 21
DOI : 10.5281/zenodo.19850540
A STUDY TEACHER-STUDENT-AI TRRIAD & REDEFINING COLLABORATIVE MENTORSHIP THROUGH AI-DRIVEN ADAPTIVE LEARNING IN UNDERGRADUATE EDUCATION
Mr. Sanjay C Raval
Page Number: 22 – 28
DOI : 10.5281/zenodo.19850846
IMPACT OF GREEN MARKETING ON CONSUMER PURCHASE BEHAVIOUR TOWARDS SUSTAINABLE PRODUCTS
Ms. Pooja Gupta
Page Number: 29 – 33
DOI : 10.5281/zenodo.19851037
AN EMPIRICAL STUDY ON SUSTAINABLE DEVELOPMENT IN WORK LIFE BALANCE AMONG WORKING WOMEN
Sriya Nalinbhai Joshi and Dr. Ritesh Amarsela
Page Number: 34 – 42
DOI : 10.5281/zenodo.19851619
A STUDY OF LEARNING MANAGEMENT SYSTEMS USING ARTIFICIAL INTELLIGENCE (AI)
Akshada Gopal Mestry
Page Number: 43 – 44
DOI : 10.5281/zenodo.19912007
ARTIFICIAL INTELLIGENCE IN ENVIRONMENTAL MONITORING: AN APPROACH TOWARDS SUSTAINABLE DEVELOPMENT AND ESG GOALS
Mangesh Bhagwan Jadhav
Page Number: 45 – 47
DOI : 10.5281/zenodo.19913211
THE VALUE OF A CONSCIENCE: IMPACT OF ESG DISCLOSURES ON FIRM VALUE
Salman Iliyas Shaikh
Page Number: 48 – 51
DOI : 10.5281/zenodo.19917613
ENERGY-HUNGRY VS. ENERGY-EFFICIENT: A DATA STUDY ON HOW IOT DEVICES TALK TO THE WEB
Ankit Nena
Page Number: 52 – 56
DOI : 10.5281/zenodo.19917762
INTERRELATIONSHIP BETWEEN ENVIRONMENT, ENERGY, AND LIFE SCIENCES FOR SUSTAINABLE DEVELOPMENT
Mr. Misal Pravin
Page Number: 57 – 60
DOI : 10.5281/zenodo.19917940
A ROLE OF HUMAN ON HEALTH, NUTRITION & ENVIRONMENTAL SUSTAINABILITY FOR IMPROVING QUALITY OF LIFE: HEALTH, NUTRITION & ENVIRONMENTAL SUSTAINABILITY
Mr. Saurabh Gehara
Page Number: 61 – 64
DOI : 10.5281/zenodo.19918354
PRINCIPLES GOVERNING MUTUAL FUND INVESTMENT DECISIONS OF INDIVIDUAL INVESTORS: A LITERATURE REVIEW ON MENTAL MODELS AND BEHAVIOURAL FACTORS
Dr. Rushit A Desai
Page Number: 65 – 69
DOI : 10.5281/zenodo.19919404
DIGITAL PAYMENT INNOVATION AND CONSUMER TRUST: A STUDY OF THE UPI ECOSYSTEM IN INDIA
Anamika Bhagatsingh Malhotra
Page Number: 70 – 75
DOI : 10.5281/zenodo.19919946
FROM LOCAL FAILURE TO GLOBAL CRISIS: MATHEMATICAL ANALYSIS OF SYSTEMIC RISK PROPAGATION IN FINANCIAL NETWORKS
Dr. Manish Pithadia
Page Number: 76 – 80
DOI : 10.5281/zenodo.19945340
AN EMPIRICAL STUDY OF MUTUAL FUNDS AWARENESS AMONG MUSLIM STUDENTS
Prof. Dr. Ashfaq Ahmad Khan, Dr. Mois Ahmed Patel and Ayesha Mois Patel
Page Number: 81 – 86
DOI : 10.5281/zenodo.19945463
DARK STORES MARKETING: UNDERSTANDING CUSTOMER PREFERENCES
Dr.Mmahek Chhabria
Page Number: 87 – 97
DOI : 10.5281/zenodo.19945546
ANALYSING CONSUMER PURCHASE BEHAVIOUR OF GENERATION Z IN RESPONSE TO SOCIAL MEDIA PROMOTIONS
Dr. Sakshi Khatri and Prof. Nandkumar Haryan
Page Number: 98 – 105
DOI : 10.5281/zenodo.19945670
TO STUDY THE RELATIONSHIP BETWEEN SOCIAL IDENTITY AND LUXURY BRAND CONSUMPTION AMONG YOUNG URBAN CONSUMERS IN METROPOLITAN CITIES
Asst. Prof. Dilip Jain and Dr. Samadhan Khamkar
Page Number: 106 – 112
DOI : 10.5281/zenodo.19945745
AN EMPIRICAL STUDY ON SUSTAINABLE DEVELOPMENT IN WORK LIFE BALANCE FACULTY ATTRITION & RETENTION IN MANAGEMENT & TECHNICAL EDUCATION: THE ROLE OF ORGANIZATIONAL COMMITMENT AND ACADEMIC CULTURE IN HEI
Asst. Professor Raj Joshi and Dr. Ramakanta Prusty
Page Number: 113 – 120
DOI : 10.5281/zenodo.19945883
THE INTERPLAY OF DEI, ETHICAL LEADERSHIP, AND EMPLOYEE MENTAL HEALTH: INSIGHTS FROM SECONDARY DATA
Shrishti Rajendra Shukla
Page Number: 121 – 128
DOI : 10.5281/zenodo.19945925
EVALUATING THE EFFECTIVENESS OF GREEN CLOUD COMPUTING IN ACHIEVING ENVIRONMENTAL SUSTAINABILITY IN IT ORGANIZATIONS
Asst. Prof. Dr. Meena Mashru
Page Number: 129 – 137
DOI : 10.5281/zenodo.19945997
GREEN FINANCE IN INDIA: GROWTH & SUSTAINABILITY
Prasanna Shripad Choudhari
Page Number: 138 – 142
DOI : 10.5281/zenodo.19946045
ARTIFICIAL INTELLIGENCE IN MODERN EDUCATION: OPPORTUNITIES AND CHALLENGES FOR ADVANCING SUSTAINABLE LEARNING
Sumankumari Gupta and Dr. Kelapati
Page Number: 143 – 151
DOI : 10.5281/zenodo.19946111
DIGITAL GOVERNANCE CAPACITY AND SUSTAINABLE DEVELOPMENT TRANSITIONS: EVIDENCE FROM INDIAN STATES
Dr. Medha Tapiawala and Sandhya Menon
Page Number: 152 – 157
DOI : 10.5281/zenodo.19946194
AI-DRIVEN ESG GOVERNANCE FOR SUSTAINABLE CAMPUSES: A CONCEPTUAL FRAMEWORK FOR HIGHER EDUCATION INSTITUTIONS IN INDIA
Namrata Murugeshan
Page Number: 158 – 161
DOI : 10.5281/zenodo.19946321
THE ROLE OF EMERGING TECHNOLOGIES IN PREVENTING CORPORATE FRAUD: STRENGTHENING GOVERNANCE, TRANSPARENCY, AND ESG ACCOUNTABILITY
Prachi Shah
Page Number: 162 – 164
DOI : 10.5281/zenodo.19946672
FROM TRADITIONAL WISDOM TO CORPORATE SUSTAINABILITY: ROLE OF INDIAN KNOWLEDGE SYSTEM IN ADVANCING ESG AND SUSTAINABLE HRM PRACTICES
Prof. Jayshri Omprakash Verma
Page Number: 165 – 169
DOI : 10.5281/zenodo.19947640
ROLE OF EMERGING TECHNOLOGY IN TRANSFORMING URBAN PUBLIC TRANSPORT: REFERENCE FROM MUMBAI
Ms.Aarti R Vyas b and Dr. Prashant Vijaysing Patil
Page Number: 170 – 175
DOI : 10.5281/zenodo.19947971
GREEN SUPPLY CHAIN MANAGEMENT IN INDIA: AN OVERVIEW
Miss Swapnaja Savalaram Chandekar
Page Number: 176 – 182
DOI : 10.5281/zenodo.19948310
IMPACT OF METRO RAIL PROJECTS ON THE INCOME OF AUTO RICKSHAW DRIVERS (A STUDY WITH SPECIAL REFERENCE TO URBAN CITIES SUCH AS MUMBAI)
Hirenkumar H. Mandani
Page Number: 183 – 185
DOI : 10.5281/zenodo.19948363
SUSTAINABILITY ACCOUNTING PRACTICES IN MSMES: CHALLENGES AND OPPORTUNITIES – A STUDY OF RAIGAD DISTRICT, MAHARASHTRA
Mr. Riyaz Nawabullah Pathan, Mrs. Vinita Dhiraj Tandel and Mrs. Pooja Deepak Gupta
Page Number: 186 – 190
DOI : 10.5281/zenodo.19948435
CLIMATE FICTION AND ESG ETHICS: REIMAGINING SUSTAINABLE GOVERNANCE THROUGH LITERARY NARRATIVES
Anjali Srivastav
Page Number: 191 – 195
DOI : 10.5281/zenodo.19948520
ASSESSING ENVIRONMENTAL CONSCIOUSNESS AND GREEN PRACTICES AMONG THE RESIDENTIAL SOCIETIES IN NASHIK CITY
Dr. Shashikant M. Tajane and Dr. Mahesh P Bhaskar
Page Number: 196 – 201
DOI : 10.5281/zenodo.19948571
SUSTAINABLE BUSINESS MODELS IN RURAL AREAS OF MAHARASHTRA STATE AND ENVIRONMENTAL, SOCIAL & GOVERNANCE (ESG) DRIVEN STRATEGIES
Prof. Mayur G. Dayma
Page Number: 202 – 205
DOI : 10.5281/zenodo.19948647
NEURO-RESPONSIVE ESG: THE ROLE OF BRAIN–COMPUTER INTERFACES IN ETHICAL CONSUMPTION
Progati Mukherjee
Page Number: 206 – 210
DOI : 10.5281/zenodo.19949043
STUDYING BIODEGRADABLE PLASTIC PRODUCTION IN INDIA
Raju Rathod and Arun Vishwakarma
Page Number: 211 – 216
DOI : 10.5281/zenodo.19949111
FINANCIAL CHALLENGES FACED BY STARTUP BUSINESSES: AN EMPIRICAL INVESTIGATION WITH EVIDENCE FROM INDIAN STARTUPS
Sahil Manoj Singh
Page Number: 217 – 222
DOI : 10.5281/zenodo.19949234
SAVINGS AND INVESTMENT BEHAVIOUR OF SALARIED PERSONS: A STUDY OF PERCEPTIONS, PATTERNS, AND FINANCIAL PLANNING
Tanvi Heramb Gawde
Page Number: 223 – 229
DOI : 10.5281/zenodo.19950250
TO STUDY CUSTOMER SATISFACTION TOWARDS UPI APPS AND DIGITAL PAYMENT TRANSACTIONS IN INDIA: AN EMPIRICAL STUDY
Khushi Sandeep Dubey
Page Number: 230 – 234
DOI : 10.5281/zenodo.19950308
IMPACT OF REMOTE WORK POLICIES ON CORPORATE FINANCE: A SURVEY-BASED STUDY ON COST REDUCTION, PROFITABILITY, AND FINANCIAL FLEXIBILITY
Samruddhi Rajendra Arekar and Asst. Prof. Dr. Meena Mashru
Page Number: 235 – 240
DOI : 10.5281/zenodo.19950373
A COMPREHENSIVE STUDY ON SOCIAL MEDIA'S ROLE IN GYM MEMBERSHIP BEHAVIOR
Afzal Hussain Siddqui and Dr. Reshma Vaja
Page Number: 241 – 245
DOI : 10.5281/zenodo.19950475
ACADEMIC CERTIFICATION VALIDATION SYSTEM: A WEB-BASED FRAMEWORK FOR SECURE DIGITAL VERIFICATION OF ACADEMIC CREDENTIALS
Akanksha Vyas Gupta and Asst. Prof. Dr. Meena Mashru
Page Number: 246 – 251
DOI : 10.5281/zenodo.19950613
MACHINE LEARNING-BASED SMART ORDER ROUTING IN FIXED INCOME TRADING: A HYBRID PREDICTIVE AND REINFORCEMENT LEARNING FRAMEWORK
Mr. Kartik M Parmar
Page Number: 252 – 259
DOI : 10.5281/zenodo.19976172
REAL-TIME AI-POWERED ATTENTION MONITORING USING FACIAL LANDMARK ANALYSIS AND EYE TRACKING
Manish Dhanichand Thakur
Page Number: 260 – 265
DOI : 10.5281/zenodo.19976227
HICCUP'S: DESIGN AND DEVELOPMENT OF AN AI-INTEGRATED ONLINE FOOD DELIVERY AND MANAGEMENT SYSTEM
Devraj Vinod Pillay
Page Number: 266 – 271
DOI : 10.5281/zenodo.19976876
DESIGN AND DEVELOPMENT OF A WEB-BASED MULTILINGUAL TRANSLATOR APPLICATION
Nikhitha Chevitolla
Page Number: 272 – 276
DOI : 10.5281/zenodo.19977053
DESIGN ARCHITECTURE AND PERFORMANCE EVALUATION OF AN AUTOMATED MERN STACK MARKETPLACE FOR DIGITAL COMMERCE PLATFORMS
Dipanshu Anil Kaushal
Page Number: 277 – 281
DOI : 10.5281/zenodo.19977090
RISE OF SHADOWS: DEVELOPMENT OF A 2D ANDROID DUNGEON CRAWLER WITH AI DRIVEN GAMEPLAY MECHANICS AND PROCEDURAL GENERATION
Priya Bhagat and Asst. Prof. Dr. Meena Mashru
Page Number: 282 – 287
DOI : 10.5281/zenodo.19977227
SMART VEHICLE RECOMMENDATION SYSTEM WITH AI-BASED LONGEVITY PREDICTION: A MERN STACK AND MACHINE LEARNING APPROACH
Vishwakarma Uttam Santosh and Asst. Prof. Dr. Meena Mashru
Page Number: 288 – 293
DOI : 10.5281/zenodo.19977407
SYMPTOCURE: DESIGN AND DEVELOPMENT OF AN INTELLIGENT SYMPTOM-BASED HEALTHCARE ASSISTANCE SYSTEM
Sarjahan Chaudhari
Page Number: 294 – 299
DOI : 10.5281/zenodo.19977482
TRANSIT: A WEB-BASED TRANSIT MANAGEMENT SYSTEM FOR FLEET OPERATIONS OPTIMIZATION
Neha Bhagat
Page Number: 300 – 304
DOI : 10.5281/zenodo.19977617
ARTIFICIAL INTELLIGENCE IN BANKING: OPPORTUNITIES, RISKS AND HUMAN REPLACEMENT PERCEPTION
Parmar Riddhi Mohit and Gaur Akash Vijay Kumar
Page Number: 305 – 310
DOI : 10.5281/zenodo.19977750
A ROLE-BASED ACCESS CONTROLLED SCHOOL ERP SYSTEM ARCHITECTURE, IMPLEMENTATION, AND SCALABILITY EVALUATION
Vraj Devansh Gaglani
Page Number: 311 – 319
DOI : 10.5281/zenodo.19998050
IMPACT OF ARTIFICIAL INTELLIGENCE & MACHINE LEARNING ON FINANCE INDUSTRY
Arbaz Shaikh
Page Number: 320 – 324
DOI : 10.5281/zenodo.19998308
ROLE OF EMERGING TECHNOLOGIES IN TRANSFORMING URBAN PUBLIC TRANSPORT: IMPACT OF A SKILL EXCHANGE APP ON STUDENT FREELANCING OPPORTUNITIES
Dhanya Vinish, Tanvi Sharma
Page Number: 325 – 335
DOI : 10.5281/zenodo.19998628
A STUDY ON IMPACT OF MARKET MEMES ON TRADING BEHAVIOUR OF YOUNG INVESTORS
Khan Shafiqua Aseem, Rishikesh Nakte, Vansh Rathi, Bhavesh Jadhav, Animesh Shrivastav
Page Number: 344 – 349
DOI : 10.5281/zenodo.19999192
A STUDY ON THE IMPACT OF UPI AND DIGITAL WALLETS ON THE SPENDING PATTERNS OF THE WORKING CLASS IN SION
Khan Shafiqua Aseem, Kajal Ramchander Sharma, Manasvi Mahendra Chitroda, Arun Murlidheran Nair
Page Number: 350 – 354
DOI : 10.5281/zenodo.19999283
A STUDY ON INVESTMENT PREFERENCES AND DECISION-MAKING FACTORS OF YOUTH IN NAVI MUMBAI
Mrs. Mausami Lambe, Haseena Mundhe, Sonu Phulchand Kumawat, Rahaf Mullaji, Kaif, Latif Manjothi
Page Number: 355 – 361
DOI : 10.5281/zenodo.19999462
A COMPARATIVE STUDY ON IMPACT OF GST ON MSME'S WITH REFERENCE TO REVENUE, PROFITABILITY, OPERATIONS AND TAX IN NAVI MUMBAI REGION
Ms. Sneha Mukund Bhor, Ms. Swamini Avinash Chaudhari, Ms. Shivani Satish Phadnis, Ms. Kalyani Vinod Sawant, Dr. Kiran Deshmukh
Page Number: 362 – 369
DOI : 10.5281/zenodo.19999962
A STUDY ON ARTIFICIAL INTELLIGENCE IN FINANCIAL AUDITING: TRANSFORMING ASSURANCE THROUGH AUTOMATION AND ANALYTICS
Thejus Jackson Adhikarathil, Ms. Priyanka Aadak, Ms. Riya Jana, Mr. Lokesh Thombre, Mr. Abhishek Prajapati, Mr. Areeb Hamdule
Page Number: 370 – 372
DOI : 10.5281/zenodo.20000078
A STUDY ON TRANSFORMATIVE IMPACT OF AI IN FRAUD DETECTION AND PREVENTION IN ACCOUNTING AND FINANCE
Ms. Thejus Jackson Adhikarathil, Ms. Rutuja Patil, Mr. Virendra Ravnarajput, Mr. Vivek Yadav, Mr. Yogesh Kumar
Page Number: 373 – 381
DOI : 10.5281/zenodo.20000369
A STUDY ON INTEGRATION OF ESG METRICS IN SME FINANCING: A STUDY ON INDIAN FINTECH LENDING PLATFORMS
Ms. Thejus Jackson Adhikarathil, Mr. Yashashwa Parmar, Ms. Anjali Yadav, Mr. Ashutosh Nair, Ms. Theertha
Page Number: 382 – 384
DOI : 10.5281/zenodo.20000572
IMPACT OF SUSTAINABLE FINANCE ON LONG-TERM CORPORATE PROFITABILITY
Ritika Goel
Page Number: 385 – 390
DOI : 10.5281/zenodo.20000840
FINTECH SOLUTIONS FOR SMALL AND MEDIUM ENTERPRISES (SMES) IN INDIA
Rahul Birajdar
Page Number: 391 – 396
DOI : 10.5281/zenodo.20002100
ARTIFICIAL INTELLIGENCE AND CELEBRITY ENDORSEMENT IN DIGITAL FINANCIAL MARKETING: IMPLICATIONS FOR CONSUMER BUYING BEHAVIOUR
Gaur Akash Vijay Kumar
Page Number: 397 – 403
DOI : 10.5281/zenodo.20002247
IMPACT OF PERCEIVED GREENWASHING ON CONSUMER TRUST AND PURCHASE INTENTION AMONG GEN Z CONSUMERS IN MUMBAI
Mr. Darshil Goswami, Shadab Shaikh
Page Number: 404 – 408
DOI : 10.5281/zenodo.20002434
A STUDY ON CONSUMER PERCEPTION TOWARDS ECO-FRIENDLY PACKAGING IN ZEPTO'S QUICK-COMMERCE SERVICES IN NAVI MUMBAI
Ms. Rafahat Rehmat Chiktey, Ms. Ayesha Mujeeb Dalvi, Ms. Ammara Abdul Munim Deshmukh, Ms. Amira Rahmatullah Kadiri, Dr. Kiran Deshmukh
Page Number: 409 – 417
DOI : 10.5281/zenodo.20002506
A COMPARATIVE STUDY ON CONSUMER ATTITUDE AND PURCHASE BEHAVIOUR WITH RESPECT TO FLIPKART & AMAZON
Dr. Sunita Charanjit Saini, Shantanu Ghadge, Disha Gulhane, Sneha Chauhan
Page Number: 418 – 422
DOI : 10.5281/zenodo.20002975
IMPACT OF GREEN MARKETING STRATEGIES ON CONSUMER BEHAVIOUR - WITH SPECIAL REFERENCE TO PAPER BOAT
Dr. Sunita Charanjit Saini, Aditi Pandey, Manas Wani, Yash Bhosale, Khan Iffat Iqbal
Page Number: 423 – 427
DOI : 10.5281/zenodo.20003222
COMPARATIVE ANALYSIS OF INSTAGRAM-BASED AND OFFLINE WOMEN-OWNED BUSINESSES
Karthik Vasudev, Ashmi Dhotre, Harschelle Cloyed, Ann Maria Rajan, Sanchit Wajekar
Page Number: 428 – 432
DOI : 10.5281/zenodo.20003351
A COMPARATIVE STUDY ON CUSTOMER SATISFACTION OF SWIGGY AND ZOMATO
Karthik Vasudev, Sania Iram Tazeemtark, Saurabh Tejprakash Tiwari, Tanish Vaibhav Sankhe, Chetan Nitin Takne
Page Number: 433 – 436
DOI : 10.5281/zenodo.20003458
A STUDY ON ROLE OF PINTEREST IN SHAPING CONSUMER BEHAVIOUR AMONG YOUNG GENERATION
Khan Shafiqua Aseem, Riya Mishra, Sana Khan, Vrinda Nambiar, Shravani Pachnekar
Page Number: 437 – 441
DOI : 10.5281/zenodo.20003671
EXPLAINABLE AI (XAI) FOR DETECTING GREENWASHING: A HYBRID NLP-GOVERNANCE MODEL FOR TRANSPARENT ESG REPORTING
Sayali Girish Patankar
Page Number: 442 – 447
DOI : 10.5281/zenodo.20003790
IMPACT OF ARTIFICIAL INTELLIGENCE AND DIGITAL MARKETING ON CONSUMER BEHAVIOUR
Dr. Sunita Charanjit Saini, Mangesh Kamble, Shubham Chaurasia, Paarth Chaurasia, Rajshekar Hiremath
Page Number: 448 – 454
DOI : 10.5281/zenodo.20003907
A COMPARATIVE STUDY ON AI VS HUMAN TAX CALCULATION IN NAVI MUMBAI REGION
Dr. Kiran Deshmukh, Mr. Piyush Garg, Mr. Dhiraj Dhamal, Mr. Rishabh Agrahari, Mr. Jayam Jain
Page Number: 455 – 461
DOI : 10.5281/zenodo.20004028
THE IMPACT OF GREEN HRM PRACTICES ON SUSTAINABLE RECRUITMENT AND SELECTION IN ORGANIZATIONS
Ms. Arya Sooraj
Page Number: 462 – 468
DOI : 10.5281/zenodo.20004106
A STUDY ON CHALLENGES FACED BY HR IN UNDERSTANDING GEN Z'S EXPECTATIONS FROM EMPLOYERS IN NAVI MUMBAI
Ms. Ruchika Bassi, Shirke Prachiti Subhash, Shreya Rajbir Choudhary, Sushmita Singh
Page Number: 469 – 475
DOI : 10.5281/zenodo.20004179
A STUDY ON THE IMPACT OF DIVERSITY, INCLUSION AND PSYCHOLOGICAL SAFETY ON JOB SATISFACTION AMONG GEN Z EMPLOYEES
Ms. Ruchika Bassi, Sonali Thorat, Vaidehi Thorat, Vibina Vinodan, Saloni Wasan
Page Number: 476 – 483
DOI : 10.5281/zenodo.20004262
A COMPARATIVE STUDY ON CAREER ADVANCEMENT OPPORTUNITIES FOR REMOTE AND IN-OFFICE EMPLOYEES IN MULTINATIONAL COMPANIES IN NAVI MUMBAI
Ms. Ruchika Bassi, Pawar Pranali Sudhir, Thakur Vedant Upkar, Chilwan Rehab Abdul Karim, and Kadam Surabhi Santosh
Page Number: 484 – 490
DOI : 10.5281/zenodo.19948672
A STUDY ON FACTORS DRIVING INDIAN STUDENTS’ CHOICE BETWEEN STUDYING ABROAD AND PURSUING HIGHER EDUCATION IN INDIA AMIDST EVOLVING GLOBAL EDUCATION TRENDS
Prajakta Bapat, Nandana Jalesh, Nisha Rana, Sakshi Sable, and Vanshika Singh
Page Number: 491 – 495
DOI : 10.5281/zenodo.19949226
A STUDY ON THE IMPACT OF GENDER ON INVESTMENT BEHAVIOR AND RISK TOLERANCE AMONG YOUNG INVESTORS IN NAVI MUMBAI
Surendar Paulpandi Nadar, Jayaditya Vikas Gurjar, Riya Kadam, Shravani Khedekar, and Soham Pawaskar
Page Number: 496 – 499
DOI : 10.5281/zenodo.19949335
STUDY ON IMPACT OF SOCIAL AND ENVIRONMENTAL RESPONSIBILITY ON INVESTOR PREFERENCE
Mrs. Rabiya Fakih, Jivitesh Nagpal, Sneha Naik, and Zainab Kesury
Page Number: 500 – 503
DOI : 10.5281/zenodo.19949450
A STUDY ON FINANCIAL LITERACY ON SAVING AND INVESTMENT HABITS AMONG YOUTH OF NAVI MUMBAI
Surendar Paulpandi Nadar, Poojari Seema, Khan Mantasha, Nanduri Kirtika and Nair Jinsha
Page Number: 504 – 507
DOI : 10.5281/zenodo.19949561
A STUDY ON HOW BUY-NOW PAY-LATER INFLUENCES SPENDING HABITS AMONG YOUNG ADULTS.
Surendar Paulpandi Nadar, Abeer Bandarkar, Jasmeet Kaur Aulakh, Ashmita Maurya, and Kinjal Mhatre
Page Number: 508 – 511
DOI : 10.5281/zenodo.19949641
IMPACT OF SOCIAL MEDIA ON STOCK MARKET VOLATILITY (WITH REFERENCE TO NAVI MUMBAI REGION)
Mrs. Mausami Lambe, Riddhi Kharavtekar, Mohammed Zaid Gafar Khedekar, Sae Kulkarni, and Himanshu Kumawat
Page Number: 512 – 516
DOI : 10.5281/zenodo.19949746
A COMPARATIVE STUDY ON CUSTOMER SATISFACTION TOWARDS ORGANIZED RETAIL SUPERMARKETS: DMART VS RELIANCE SMART BAZAAR
Adv. Poonam Ghanshyam Gupta, Rizwan Saleemudeen Sayed, Nazim Naeem Saibole, Hatim Murtaza Mandsaurwala, and Samarth Talash Sharma
Page Number: 517 – 521
DOI : 10.5281/zenodo.19949836
A STUDY ON IMPACT OF ADVERTISING STRATEGIES ON PRODUCT PRICING W.R.T LUXURY V/S MASS MARKETED COSMETICS
Adv. Poonam Ghanshyam Gupta, Mihika Rajesh Mhatre, Nair Siddhika Satish, Namrata Rai, and Shannon Christine Rosario
Page Number: 522 – 526
DOI : 10.5281/zenodo.19949888
A STUDY ON IMPACT OF PRODUCT QUALITY AND PRICING ON CUSTOMER LOYALTY TOWARDS PARLE PRODUCTS
Adv. Poonam Ghanshyam Gupta, Mohammed Iftekhar Shaikh, Khushi Shetty, Shreya Patil, and Kirti Sharma
Page Number: 527 – 531
DOI : 10.5281/zenodo.19949977
IMPACT OF CELEBRITY BRANDING ON CONSUMER PREFERENCE: A STUDY ON RHODE BEAUTY BY HAILEY BIEBER
Dr. Kiran Deshmukh, Sanika Vasudev Mandavkar, Adyasha Udaya Samal, Neha Arjun Singh, Khushi Surendra Mishra
Page Number: 532 – 537
DOI : 10.5281/zenodo.19950056
PENTASEC: AN AI-AUGMENTED SYSTEM FOR AUTOMATED PENTEST REPORTING AND EVIDENCE MANAGEMENT
Manasi Rajesh Khedekar, Uday Pali, Yash Vaswani, Pratham Dubey, and Chetan Choudhary
Page Number: 538 – 545
DOI : 10.5281/zenodo.19950118
A STUDY ON AWARENESS AND PERCEPTION OF CRYPTOCURRENCY INVESTMENT
Rabiya Fakih, Khushboo Pathak, Kajal Sharma, Shruti Kate, and Jalpa Minat
Page Number: 546 – 554
DOI : 10.5281/zenodo.19950248
IMPACT OF PERCEIVED FALSE PROTEIN CONTENT CLAIMS ON CONSUMER TRUST: WITH REFERENCE TO MUSCLEBLAZE PROTEIN SUPPLEMENTS
Karthik Vasudev, Vishnu Shyam Kishore, Mohammed Uzair Raza Ahmed Thakur, Tungekar Yusuf Mohd Faisal, and Tanvi Jignesh Joshi
Page Number: 555 – 560
DOI : 10.5281/zenodo.19950286
PERCEPTIONS OF LEARNERS FOR DATA PRIVACY IN THE DIGITAL AGE
Mr. Ashish Shah and Mr. Raviprakash Rajendraprasad Jaiswal
Page Number: 561 – 570
DOI : 10.5281/zenodo.19950375
A STUDY OF EFFECTIVE MARKETING STRATEGIES FOLLOWED BY MANAGEMENT INSTITUTES IN GUJARAT
Shiv Narayan Tiwari and Dr. Ritesh Amarsela
Page Number: 571 – 574
DOI : 10.5281/zenodo.19950452
RETAIL INVESTORS’ RESPONSE TO STOCK MARKET VOLATILITY: A BEHAVIORAL STUDY
Mrs. Rabiya Fakih, Lavanya Kakade, Pooja Kardile, Raj Kadu, and Umer Kardame
Page Number: 575 – 581
DOI : 10.5281/zenodo.19968391
A STUDY OF UPI PAYMENT SECURITY AWARENESS AMONG COLLEGE STUDENTS IN NAVI MUMBAI
Dr. Kiran Deshmukh, Shanti Epili, Siddhi Sunil Mhasurkar, Sabaah Bharmal, and Vinay Gangji
Page Number: 582 – 586
DOI : 10.5281/zenodo.19968506
A STUDY ON FINANCIAL INVESTMENT PATTERN AMONG SENIOR CITIZENS
Dr. Monali Ray, Vaishali Shilvant, Vishakha Shilvant, Bhumi Sapale, and Likhitha Shetty
Page Number: 587 – 591
DOI : 10.5281/zenodo.19968705
CUSTOMER TRUST AS A MEDIATING FACTOR IN ADOPTION OF UPI PAYMENT APPLICATIONS: EMPIRICAL EVIDENCE FROM GUJARAT STATE
Raval Zinalben Kiritkumar, and Dr. Ritesh Amarsela
Page Number: 592 – 597
DOI : 10.5281/zenodo.19968799
HUMAN CAPITAL SUSTAINABILITY: INTEGRATING DIVERSITY, ETHICAL WORKPLACES, MENTAL HEALTH, AND EMPLOYEE WELLBEING
Dr. Megha Krishna Khedekar
Page Number: 598 – 605
DOI : 10.5281/zenodo.19968866
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