Volume 13, Issue 1 (XV): January - March 2026
A STUDY ON DIGITAL TRANSFORMATION AND ITS IMPACT ON INFLUENCER CULTURE IN YOUTH IDENTITY CONSTRUCTION
Ms. Deveeka S. Shetty and Prof. (Dr.) Sunder Rajdeep
Page Number: 1 – 18
Full Text
ROLE OF MEDIA SYNERGY IN POLITICAL ADVOCACY COMMUNICATION: A CROSS-PLATFORM STUDY OF MUMBAI
Ms. Minu Paul and Dr. Mir Mubbashir Shuja
Page Number: 19 – 27
Full Text
IMPORTANCE OF TEACHER–STUDENT COMMUNICATION IN DEVELOPING SOCIAL AWARENESS AMONG MASS MEDIA STUDENTS
Prof. Bhavana Singh and Dr. Shilpa Gaur
Page Number: 28 – 35
Full Text
NEVER HAVE I EVER CHALLENGED BIOMETRIC SECURITY PRACTICES: UNVEILING GEN Z’S APPROACH AND CONCERNS TO DIGITAL IDENTITY MANAGEMENT
Mr. Freddy Singaraj and Dr. Rommani Sen Shitak
Page Number: 36 – 43
Full Text
THE PINK TAX IN INDIA: GENDER-BASED PRICE DISCRIMINATION AND ITS IMPLICATIONS FOR SOCIAL SUSTAINABILITY
Sunita Sharma and Nooruzia Qazi
Page Number: 44 – 55
Full Text
BALANCING HONESTY AND ADVOCACY: ETHICAL DILEMMAS IN PUBLIC RELATIONS – “A CASE STUDY OF POONAM PANDEY'S CERVICAL CANCER AWARENESS CAMPAIGN"
Preethi Rao
Page Number: 56 – 61
Full Text
THE ROLE OF ENTERTAINMENT IN FOSTERING INDIA-PAKISTAN COOPERATION
Simin Qureshi
Page Number: 62 – 69
Full Text
DISORIENTING THE SMOG CITY: QUEER PRECARITY AND URBAN REFUSAL IN AMRUTA PATIL’S KARI
Aditi Ghosh
Page Number: 70 – 76
Full Text
SERICULTURE IN ASSAM: A PATHWAY TO SUSTAINABLE DEVELOPMENT GOALS AND RURAL TRANSFORMATION
Dr Manisha Bhattacharyya
Page Number: 77 – 89
Full Text
SPEAKING FOR SOCIAL GOOD: UNDERSTANDING MULTILINGUAL DIGITAL ACTIVISM ON INSTAGRAM USING THE MDSP MODEL
Ms. Krupa Jani and Dr. Awa Shukla
Page Number: 90 – 98
Full Text
EXPLORING SELF-EFFICACY LEARNING IN RELATION TO ACADEMIC MOTIVATION AMONG DISTANCE LEARNERS, IDOL, MUMBAI UNIVERSITY
Ms. Jyoti Arun Sherkhane and Prof. (Dr) Ashwini Karwande
Page Number: 99 – 104
Full Text
ROLE OF TYPOGRAPHY AND VISUAL HIERARCHY IN DRIVING ENGAGEMENT IN ONLINE ADS WITH REFERENCE TO COLLEGE STUDENTS IN NAVI MUMBAI
Ms. Monica Sohanlal Rayal and Dr. Praveen Tiwari
Page Number: 105 – 112
Full Text
Download Complete Journal : IJAIR Volume 13, Issue 1 (XV): January - March 2026