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International Journal of Advance and Innovative Research
Volume 6, Issue 1 (XVIII): January – March 2019
National Seminar (NSCSEDS)
Sr. No Contents Page No
1 A STUDY ON POTENTIAL ENHANCEMENT & REWARD SCHEME (PERS) OF TATA MOTORS, PUNE
Prof. Lambodar Saha and Dr. Hrishikesh Dilip Patil
1 – 16
2 A CASE STUDY ON LEVERAGING HUMAN CAPITAL THROUGH ORGANISATIONAL CULTURE & ENGAGEMENT
Dr. Rajesh Kumar Pandey
17 – 21
3 TO ANALYZE THE PERCEPTION OF THE YOUTH TOWARDS THE MOBILE ADVERTISEMENTS IN INDIA
Dr. Pritesh Shukla and Dr. Macherla Bhagyalakshmi
22 – 25
4 E-SERVICE QUALITY, E-SATISFACTION, E-LOYALTY AND E-WOM IN ONLINE SHOPPING
Dr. Vijay Ganpat Dhamore, Dr. Hrishikesh Dilip Patil and Yogesh Madhukar Ghorpade
26 – 31
5 STRATEGIES FOR EMERGING BUSINESS ENVIRONMENT
Prof. Pradeepa S. V. and V. Ganeshrajan
32 – 34
6 A STUDY ON KEY FINANCIAL PERFORMANCE INDICATORS OF A COMPANY
Disha Prajapati
35 – 40
7 COMPARATIVE ANALYSIS OF DIVESTMENT STRATEGIES OF PUBLIC SECTOR UNITS WITH SPECIAL REFERENCE TO BSNL
Prof. Amita Agrawal and Prof. Neha Agrawal
41 – 43
8 TO IMPROVE PRODUCTIVITY BY REDUCING CYCLE TIME IN A CRANKSHAFT MACHINING
Awez Kadarkhan Pathan and Minto Shelley
44 – 56
9 ROLE OF ARTIFICIAL INTELLIGENCE IN TRANSFORMING MODERN DAY BUSINESS
Dr. Amol Murgai
57 – 62
10 TO STUDY THE SEARCH ENGINE OPTIMIZATION STRATEGY FOR EFFECTIVE AND EFFICIENT RESULT: A LITERATURE REVIEW
Dr. Abhijeet Kaiwade and Dr. Balasaheb Bhamangol
63 – 69
11 RURAL EMPLOYMENT GENERATION AND AWARENESS OF BASIC SERVICES PROGRAMMES IN INDIA
Prof. Varshhaa Rokaade  and Prof. Paramela S. Jogadande
70 – 73
12 MANAGING ORGANIZATION AND HUMAN RESOURCES BY MBO (MANAGEMENT BY OBJECTIVES)-EXPLORATORY STUDY
Dr. Punamkumar Hinge and Dr. Harshal Salunkhe
74 – 77
13 CONSUMER BEHAVIOUR
Prof. Vinod Kulkarni
78 – 85
14 A STUDY OF CUSTOMER AWARENESS TOWARDS INTERNET BANKING
Dr. Madhulika Gupta
86 – 89
15 A STUDY ON CONSUMERS’ PREFERENCE TO SHOP AT SMALL RETAIL STORES AND ANTECEDENTS TO LOCAL STORE LOYALTY
Anil Sharma and Dr. Preeti Agarwal
90 – 95
16 UPI PAYMENT SYSTEM: AN EMERGING INDIA
Prof. Praveen Suryavanshi
96 – 101
17 BEHAVIOUR OF MOTORCYCLE USERS TOWARDS VEHICULAR AIR POLLUTION: A STUDY WITH REFERENCE TO JALGAON CITY
Mukesh Ahirrao and Dr. Vishal S. Rana
102 – 107
18 FUTURE PROSPECTS OF E-BUSINESS IN INDIA: AN OVERVIEW
Chetan Bhujbal and Dr. Sadashiv Shiragave
108 – 111
19 STUDY ON ARTIFICIAL INTELLIGENCE IN MARKETING
Prof. Deshmukh Sachin
112 – 116
20 CONSUMER BEHAVIOR AND PERCEPTION REGARDING LAKME COSMETICS: WITH SPECIAL REFERENCE TO WOMEN
Dr. Aruna
117 – 128
21 APPLYING THE EXPECTANCY THEORY TO EXPLAIN THE MOTIVATION OF USERS OF PERSONAL CARE PRODUCTS WITH SPECIAL REFERENCE TO HAIR OIL
Prof. Archana Lahoti
129 – 134
22 A STUDY ON AVIATION SERVICES FOR LOW COST CARRIER AND FULL SERVICE CARRIERS WITH SPECIAL REFERENCE TO MUMBAI AIRPORT
Dr. R. R. Chavan
135 – 138
23 A STUDY OF COMPENSATION AND BENEFITS AT KF BIOPLANTS PRIVATE LIMITED
Vaishali Patil and Shaikh Mariyam Fatima Rehan
139 – 144
24 IS THE BASIC PURPOSE OF USING GENERIC MEDICINES TO REDUCE THERAPY COST BEING FULFILLED BY BRANDED GENERICS? AN OVERVIEW WITH REFERENCE TO INDIAN PHARMA MARKET
Amitabh Patil and Dr. Priyanka Singh
145 – 148
25 A STUDY OF CSR INITIATIVES BY STATE BANK OF INDIA
Dr. Prabha Singh and Shraddha Ghute
149 – 153
26 EMBEDDED SYSTEMS: INSIGHT
Krupali Rupesh Dhawale
154 – 156
27 FACTS RELATED TO WOMEN IN INDIAN POLICE ADMINISTRATION
Vivek Vikas Yawalkar
157 – 160
28 NEED OF UN-EMPLOYMENT INSURANCE IN INDIA-EXPLORATORY STUDY
Dr. Punamkumar Hinge and Devashri Hinge
161 – 163
29 MANAGING OF ORGANISED RETAIL STORES THROUGH EFFECTIVE VISUAL MERCHANDISING
Dashrath Bhiku Bhoite
164 – 168
30 USE OF MEDIA AND TECHNOLOGY FOR EFFECTIVE COMMUNICATION OF MBA STUDENTS (WITH REFERENCE TO RMD SINHGAD SCHOOL OF MANAGEMENT STUDIES, PUNE)
Bachhav Priyanka Jibhau and Dr. Chandrakant R. Mandlik
169 – 177
31 A COMPARATIVE STUDY OF WORK-LIFE BALANCE BETWEEN MALE AND FEMALE EMPLOYEES AND ITS IMPACT ON JOB SATISFACTION IN IT COMPANIES IN PUNE CITY – A REVIEW OF LITERATURE
Pradnya Jibhau Bachhav and Dr. M. D. Lawrence
179 – 187
32 EMPIRICAL ANALYSIS OF LOGISTICS WITH RESPECT TO E-COMMERCE
Awez Kadarkhan Pathan, Omprakash Shivpuje and Dr. Pankaj A Nandurkar
188 - 194

Volume 6, Issue 1 (XVIII): January – March 2019