| International Journal of Advance and Innovative Research Volume 6, Issue 1 (XXIII): January – March 2019 Conference Special (NCETBF) : PART - 1 |
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| Sr. No | Contents | Page No |
| 1 | INNOVATIONS SET TO INFLUENCE CLOUD ACCOUNTING S. Prasanth and Dr. S. Sudhamathi |
1 – 4 |
| 2 | INDIA’S STARTUP ECOSYSTEM – TRENDS Rajesh S |
5 – 11 |
| 3 | A STUDY ON GREEN MARKETING AND ITS IMPACT ON CONSUMER BUYING BEHAVIOUR Niha Asif and RiaIdicula |
12 – 18 |
| 4 | STRESS MANAGEMENT AMONG PRIVATE SCHOOL TEACHERS IN PALAYAMKOTTAI V. Ulagammal and Dr. T. S. Subbulakshmi |
19 – 25 |
| 5 | STUDY ON COSTS INVOLVED IN RECRUITMENT FOR AN IT START-UP COMPANY AND TO PROVIDE SUGGESTIONS FOR LOW COST HIRE Dr. Shruti Dhananjay Naik and Phani |
26 – 32 |
| 6 | AN ANALYSIS OF UDYOGINI SCHEME AS A SOCIAL SECURITY SCHEME TO RURAL WOMEN ENTREPRENEURS - WITH SPECIAL REFERENCE TO MYSURU DISTRICT Dr. R. H. Pavithra |
33 – 37 |
| 7 | HEALTHCARE QUALITY AND PATIENT SATISFACTION AT PRIVATE HOSPITALS IN KARNATAKA: A RESEARCH DESIGN DEVELOPMENT STUDY Dr. Varsha Agarwal |
38 – 48 |
| 8 | APPLICATION OF SOCIAL MEDIA AS A TOOL OF BUSINESS: AN EMPIRICAL ANALYSIS ON WOMEN IN KOLKATA CONDUCTING BUSINESS THROUGH FACEBOOK Anwesha Chattopadhyay |
49 – 57 |
| 9 | THE INFLUENCE OF FAMILY TYPE ON THE ACADEMIC PERFORMANCE OFNET GENERATION STUDENTS Abhishek Venkteshwar and Dr. Uma Warrier |
58 – 64 |
| 10 | GLOBALISATION AND THE NEED FOR CULTURALLY COMPETENT FINANCE MANAGERS Sanjana Srikanth |
65 – 70 |
| 11 | THE IMPACT OF EMPLOYEE ENGAGEMENT ON PERFOMANCE IN SELECT PRIVATE AND PUBLIC ELECTRONIC SECTORS IN INDIA Chitra C N and Rohit R |
71 – 76 |
| 12 | IMPACT OF NDA GOVERNMENT FORMATION IN INDIA: REFERENCE TO PROMINENT INDIAN BANKS Prof. Gnanendra M and Aravind S |
77 – 82 |
| 13 | FACTORS INFLUENCING BUYING BEHAVIOR – CONSUMERS VIEW POINT Kishan S and Dr. B. Padma Srinivasan |
83 – 87 |
| 14 | CONTRIBUTION TO INDIAN COMPANIES TO CORPORATE SOCIAL RESPONSIBILITY Meena R |
88 – 101 |
| 15 | A STUDY ON WORK LIFE BALANCE IN EMPLOYEES Samay Achwani, Viddita Gupta and K. S Amritaa |
102 – 112 |
| 16 | SENIOR CITIZEN’S EXPERIENCES WITH E-BANKING SERVICES Prof Lakshman K and Dr. N. Sulaiman |
113 – 119 |
| 17 | DOES TRUST IN THE WORKPLACE INFLUENCE WORK ENGAGEMENT? AN INVESTIGATION AMONG INFORMATION TECHNOLOGY EMPLOYEES Harold Andrew Patrick and Sunil Kumar R |
120 – 127 |
| 18 | EVOLUTION OF DIGITAL INDIA ON REVOLUTION OF RURAL DEVELOPMENT Dr. P. Periasamy, N. Dinesh and Divya. S |
128 – 133 |
| 19 | MODERATING EFFECT OF GENDER AND EXPERIENCE ON MOTIVATION AND ORGANISATIONAL COMMITMENT OF FACULTY IN EDUCATION SECTOR Asha S and Dr. Uma Warrier |
134 – 140 |
| 20 | THE ROLE OF MICRO FINANCE IN THE DEVELOPMENT WOMEN ENTREPRENEURS IN INDIA Sushma J and Shivaguru N |
141 – 149 |
| 21 | AWARENESS OF GST IN EDUCATION SECTOR Rehana Begum and Madhushree Sur |
150 – 156 |
| 22 | START -UP INDIA – A STUDY ON SUCCESSFUL STARTUPS IN INDIA Thorera Leena Ganesh |
157 – 162 |
| 23 | WOMEN ENTREPRENEURSHIP IN INDIA: PROBLEMS AND CHALLENGES Dr. B. Rama Jyothi |
163 – 171 |
| 24 | A STUDY ON IMPACT OF SOCIAL MEDIA ON MILLENNIAL SHOPPERS OF BENGALURU CITY Sumeet S |
172 – 174 |
| 25 | THE ENVIRONMENT OF ENTREPRENEURIAL MOTIVATION AMONG COLLEGE STUDENTS Dr. R. Tamilselvi |
175 – 182 |
| 26 | A STUDY ON DIGITAL MARKETING AND ITS IMPACT Dr. D. Vijayalakshmi |
183 – 186 |
| 27 | EMPLOYEE ENGAGEMENT AT EDUCATIONAL INSTITUTES: A DECIDING FACTOR IN ORGANIZATIONAL SUCCESS Dr. Anita Walia |
187 – 195 |
| 28 | A STUDY ON IMPACT OF SOCIAL MEDIA ON MARKETING IN BANGALORE CITY Dr. Y. V. Sheshadri and Aswanth Krishnan M. V. |
196 – 202 |
| 29 | RELATIONSHIP AMONG VALUE, SATISFACTION AND BEHAVIORAL INTENTION FOR UP-SCALE RESTAURANT R Hemanth Babu, Dr. N Giri Babu, and Dr. T Narayana Reddy |
203 – 208 |
| 30 | INVESTORS DECISION MAKING PATTERN FOR LIFE INSURANCE PRODUCTS & CUSTOMIZATION Dr. Supriya Rai |
209 – 213 |
| 31 | GREEN MARKETING AND SUSTAINABLE DEVELOPMENT- CHALLENGES AND OPPORTUNITIES Shashank .G |
214 – 218 |
| 32 | THE MORE YOU READ IT, THE MORE YOU LOVE IT: EXPOSURE TO POLITICAL INFORMATION ON SOCIAL MEDIA PLATFORMS AND ITS IMPACT ON POLITICAL PARTY AFFILIATION Rakesh Naidu G, Dr. E. Lokanadha Reddy and Dr. T. Narayana Reddy |
219 – 226 |
| 33 | CRYPTO CURRENCIES Dr. R. Chandra Moorthy |
227 – 231 |
| 34 | DIGITAL MARKETING TRENDS IN INDIA L. Sudhakaran and M. R. Sanjay |
232 – 237 |
| 35 | ONLINE PURCHASE BEHAVIOUR OF CUSTOMERS TOWARDS BRANDED AND UNBRANDED MOBILE PHONES Prof. C. Surendhranatha Reddy and Dr. Guru Basava Aradhya |
238 – 241 |
| 36 | AWARENESS OF PETROLEUM PRICE DETERMINATION IN INDIA AMONG DIFFERENT STREAMS OF POST-GRADUATION STUDENTS OF MANGALORE UNIVERSITY Radhakrishna Nayak and Dr. Yathish Kumar |
242 – 253 |
| 37 | LIFESTYLE FACTORS INFLUENCING PURCHASE BEHAVIOR OF YOUTH IN INDIA Kiran L Maney and Dr. Soney Mathews |
254 – 260 |
| 38 | AN EMPIRICAL STUDY ON THE IMPACT OF NON-PERFORMING ASSETS ON THE SHARE PRICES OF BANKS IN THE NIFTY BANKING INDEX Atul Viswanath. T |
261 - 272 |