| International Journal of Advance and Innovative Research Volume 6, Issue 1 (XXV): January – March 2019 Conference Special (ICMCC) |
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| Sr. No | Contents | Page No |
| 1 | INCLUSIVE ECONOMIC GROWTH AND SUSTAINABLE DEVELOPMENT – A CASE STUDY OF RELIGIOUS PHILANTHROPIC ORGANIZATION IN DAKSHINA KANNADA DISTRICT Ashwitha |
1 – 4 |
| 2 | A STUDY ON MOBILE BANKING SERVICES OFFERED BY TRADITIONAL BANKS AND NEW GENERATION BANKS Aneesha K. Shaji |
5 – 12 |
| 3 | A STUDY OF DIGITALIZATION IN MARKETING PRACTICES AND IT’S IMPACT ON DIGITAL SHOPPERS AND BUYERS AS MANAGEMENT OF CHANGE AND COMPLEXITY Dr. Sandeep Kumar. R, Purushotham Raju and Deepa C |
13 – 18 |
| 4 | NEW FINANCIAL INCLUSION FOR ECONOMIC EXTENSION IN INDIA Chandrakala M and Dr. H. H. Ramesha |
19 – 22 |
| 5 | A STUDY ON THE IMPACT OF WORK FORCE DIVERSITY IN ORGANIZATIONAL PERFORMANCE WITH SPECIAL REFERENCE TO BANGALORE Bijin Philip and Vineetha Vijayan |
23 – 26 |
| 6 | INTEGRATED SUSTAINABLE GREEN ENTREPRENEURSHIP FOR NORTH EAST INDIA Surjit Singha and Ranjit Singha |
27 – 39 |
| 7 | A STUDY ON THE IMPACT OF COMPANY’S ETHICAL POLICIES ON CONSUMER BUYING BEHAVIOUR (FMCG) Amritha Ashok |
40 – 46 |
| 8 | INVESTMENT BEHAVIOR OF EQUITY INVESTORS IN CAPITAL MARKET WITH SPECIAL REFERENCE TO SALEM DISTRICT, TAMILNADU Dr. E. Daniel Santhosh Raj |
47 – 50 |
| 9 | DETERMINING THE STRATUM OF EMPLOYEES’ STRESS IN OCCUPATIONAL CLIMATE A. Kingston, Dr. G. Paulraj and T. Sutha |
51 – 56 |
| 10 | A COMPARATIVE STUDY OF MALE AND FEMALE INVESTOR’S PERSONALITY TYPES AND OVERCONFIDENCE BIAS IN INDIA Fozia Mehtab |
57 – 63 |
| 11 | A STUDY ON THE PERCEPTION OF STUDENTS ON THE FUTURE OF ARTIFICIAL INTELLIGENCE IN THE FIELD OF HUMAN RESOURCE MANAGEMENT Zeba Sarwath |
64 – 68 |
| 12 | AN ATTENTION ON THE CONSUMERS INTEREST IN ADVERTISEMENT AND ATTITUDE TOWARDS ETHICAL ISSUES: WITH SPECIAL REFERENCE TO VARANASI Dr. Arti Singh |
69 – 77 |
| 13 | ACCESSIBLITY OF OLA AND UBER CAB SERVICES USING MOBILE APP AMONG CUSTOMERS IN BANGALORE T. Somasundaram and Steffi Joan |
78 – 83 |
| 14 | THE IMPACT OF INCREASING NUMBER OF COMMERCE GRADUATES IN BANGALORE Caroline Swetha and Dechen Dolma |
84 – 90 |
| 15 | UNEMPLOYMENT AND ENTREPRENEURSHIP IN JAMMU AND KASHMIR Syed Ainab Qadri |
91 – 97 |
| 16 | MARKETING OF DAIRY PRODUCTS: A COMPARATIVE STUDY BETWEEN TWO DAIRY BRANDS IN GUWAHATI, ASSAM Rashmi Rekha Goswami |
98 – 107 |
| 17 | EMPIRICAL EVIDENCE ON CURRENCY DERIVATIVES AND CURRENCY RATES Rupashree R |
108 – 111 |
| 18 | A CASE STUDY ON GROWTH PROSPECTUS AND CHALLENGES OF MEDIUM SCALE INDUSTRISE IN INDIA Dr. B. A. Anuradha and Prof. Saira Banu Neelgar |
112 – 115 |
| 19 | INVESTORS PERCEPTION ON POST OFFICE SAVING SCHEMES-WITH REFERENCE TO BANGALORE CITY Dr. V. G. Jisha |
116 – 122 |
| 20 | PURCHASE BEHAVIOUR TOWARDS FMCG BY CONSUMERS IN PUDUCHERRY: AN EXPLORATORY FACTOR ANALYSIS G. Bala Sendhil Kumar |
123 – 127 |
| 21 | ROLE OF TRAINING IN ENHANCING ORGANISATIONAL COMMITMENT OF EMPLOYEES – AN EMPIRICAL SUBSTANTIATION Dr. Geethu Anna Mathew, Dr. Roshen Therese Sebastian and Prof. Ajai Abraham Thomas |
128 – 133 |
| 22 | A STUDY ON THE CHALLENGES AND OPPORTUNITY OF ISLAMIC FINANCE IN INDIA Gincy Charles |
134 – 137 |
| 23 | A STUDY ON INTRODUCTION OF CASHLESS ECONOMY IN INDIA BENEFITS AND CHALLENGES Mohammed Wajid and Dr. P Srinivas Rao |
138 – 144 |
| 24 | CONSUMER BRAND PREFERENCE AND SWITCHING BEHAVIOR IN CELLULAR SERVICE INDUSTRY –MADURAI DISTRICT Dr. S. Vasundhara and P. Vijayasairam |
145 – 150 |
| 25 | IMPACT OF TECHNOLOGY IN SUPPLY CHAIN OF PHARMACEUTICAL INDUSTRY Shruti Senthil Kumar, Prakash and Dr. Kavitha Jayakumar |
151 – 158 |
| 26 | A STUDY ON THE FACTORS THAT INFLUENCE PURCHASE INTENTIONS OF MILLENNIAL SHOPPERS TOWARDS ONLINE FASHION RETAILERS Sudarshan Seshanna and Sumeet S |
159 – 165 |
| 27 | IMPACT OF DIGITAL TECHNOLOGY ON BUSINESS, SOCIETY AND ECONOMY Deepanjali Bali and Raisa Fathima |
166 – 170 |
| 28 | ROLE OF DEMOGRAPHIC FACTORS ON INVESTMENT DECISION OF INVESTORS IN BANGALORE Akshay Laddha, Sriyank Levi, Harshith Babu |
171 – 176 |
| 29 | MORE THAN CASH, CHEQUES AND CREDIT THE NARRATOR EXTENDS SOCIAL RESPONSIBILITY-CITY UNION BANK R. Haribaskar and Sivasankari. P |
177 – 179 |
| 30 | INCOME AND EXPENDITURE PATTERN OF CHILD LABOUR IN SOUTHERN DISTRICT OF TAMIL NADU Dr. A. J. Excelce and Prof. Shilpa Rao. C |
180 – 182 |