| International Journal of Advance and Innovative Research Volume 6, Issue 2 (XXXV) : April – June 2019 |
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|---|---|---|
| Sr. No | Contents | Page No |
| 1 | INTERNATIONAL MARKETING LOGISTICS Dr. M. Gurupandi and S. Abipriya |
1 – 7 |
| 2 | A STUDY ON NATIONAL ACCOUNTS ON BRICS COUNTRIES: SECTOR - WISE SHARE ANALYSIS Dr. A. Muthusamy and Jansirani P. |
8 – 14 |
| 3 | MARKETING MIX IN GLOBAL MARKET Dr. T. R. Gurumoorthy and M. Santhiya |
15 – 18 |
| 4 | A CRITICAL REVIEW ON ADOPTION OF ONLINE BANKING SERVICES Dr. G. Nedumaran and M. Baladevi |
19 – 22 |
| 5 | Marketing Sport Tourism in India S. Josephin Arulmozhi and Dr. G. Vinayagamoorthi |
23 – 27 |
| 6 | BITCOIN IN INDIA: A DEEP DOWN SUMMARY S. Josephin Arulmozhi, K. Praveenkumar and Dr. G. Vinayagamoorthi |
28 – 32 |
| 7 | SOCIAL MEDIA MARKETING Dr. B. Menaka and D. Malarvizhi |
33 – 34 |
| 8 | INDIA’S TRADE AND ECONOMIC ACTIVITIES OF AGRICULTURAL PRODUCTS TO BRAZIL Dr. S. Ganapathy and S. Eswaran |
35 – 38 |
| 9 | Buying Decision Process (With Special Reference to Cosmetics) Dr. T. R. Gurumoorthy, R. Vijayalakshmi and V. Palanisingh |
39 – 43 |
| 10 | CONSUMER BEHAVIOR ON MOBILE NUMBER PORTABILITY IN CHENNAI REGION Dr. S. P. Mathiraj and R. Saroja Devi |
44 – 50 |
| 11 | A STUDY ON HEALTH INSURANCE SCHEMES INCURRED CLAIMS SETTLEMENT RATIO OF SELECT HEALTH INSURANCE COMPANIES M. Vinoth and Dr. S. P. Mathiraj |
51 – 56 |
| 12 | E- MARKETING STRATEGIES FOR ORGANIC FOOD PRODUCTS Dr. G. Nedumaran and M. Manida |
57 – 60 |
| 13 | GREEN MARKETING: IMPACT OF THE AGRICULTURE PRODUCTS Dr. G. Nedumaran and M. Manida |
61 – 65 |
| 14 | EMPIRICAL STUDY ON ROLE OF IT WOMEN EMPLOYEES AND WORK LIFE BALANCE WITH RESPECT TO CHENNAI, TAMILNADU, INDIA Theboral Victoriya |
66 – 69 |
| 15 | FOREIGN DIRECT INVESTMENT Dr. G. Nedumaran and T. Gokila Devi |
70 – 73 |
| 16 | Banking Perception in Financial Inclusion V. Nagarajan and Dr. R. Kalidoss |
74 – 76 |
| 17 | CONSUMER PERCEPTION OF HERBAL PRODUCTS IN MADURAI REGION Dr. G. Kanagavalli |
77 – 81 |
| 18 | WORLD TRADE AND INVESTMENT AGREEMENTS Dr. K. Ganesamurthy and S. Saranya |
82 – 84 |
| 19 | MARKETING MIX IN GLOBAL MARKET Dr. G. Nedumaran and R. Lithika |
85 – 88 |
| 20 | FINANCIAL INCLUSION IN BRICS – AN ANALYSIS B. Vimala and Dr. K. Alamelu |
89 – 94 |
| 21 | A STUDY ON THE DETERMINANTS OF S&P CNX NIFTY INDEX OPTIONS LIQUIDITY N. Vijayakumar and Dr. P. Uma |
95 – 103 |
| 22 | A STUDY ON THE CONSUMER’S PERCEPTION ON E-SHOPPING Dr. G. Nedumaran and C Rani |
104 – 107 |
| 23 | IMPACT OF GST ON ONLINE SHOPPERS Dr. SP. Mathiraj and Shetty Deepa Thangam Geeta |
108 – 114 |
| 24 | CUSTOMER AWARNESS ONLINE SHOPPING IN SIVAGANGAI DISTRICT R. Mugesh Kannan, Dr. S. Ganapathy and R. Vijayalakshmi |
115 – 125 |
| 25 | A STUDY ON DEPOSIT MOBILIZATION OF STATE BANK OF INDIA Dr. S. Ganapathy and A. Thangam |
126 – 132 |
| 26 | INDIA’S FOREIGN TRADE RELATIONSHIP BETWEEN NEPAL –WITH SPECIAL REFERENCE TO AGRICULTURAL PRODUCTS M. Arul Kumar and Dr. S. Gopalsamy |
133 – 136 |
| 27 | A Comparative Study of Policyholder’s Service Quality in Public and Private Life Insurance Companies – with Special Reference to Madurai District Dr. G. Vinayagamoorthi and S. Nithya |
137 – 144 |
| 28 | FOREIGN DIRECT INVESTMENT IN INDIAN RETAIL SECTOR: SOME ISSUES AND CHALLENGES Dr. S. Muthukaruppa |
145 – 146 |
| 29 | E-Commerce Strategies to increase the online customers R. Balaji |
147 – 149 |
| 30 | IMPACT OF FDI ON GDP OF THE INDIAN ECONOMY A. Paul Williams and Dr. S. Prasad |
150 – 153 |
| 31 | Analysis of Modes of Transport of Agriculture Exports in India Dr. T. R. Gurumoorthy, V. Palanisingh and R. Vijayalakshmi |
154 – 163 |
| 32 | CONSUMER PERCEPTIONS TOWARDS ORGANIC FOOD PRODUCTS Dr. G. Nedumaran |
164 – 169 |
| 33 | PROBLEMS AND PROSPECTS OF FOREIGN DIRECT INVESTMENT IN INDIA Dr. B Menaka and K Seethal |
170 – 174 |
| 34 | A CONCEPTUAL STUDY ON GLOBAL MARKET ENTRY STRATEGIES Dr. B Menaka and Harish M |
175 – 177 |
| 35 | PERFORMANCE SCRUTINIZATION OF COMPANIES ON CORPORATE SOCIAL RESPONSIBILITY (CSR) CULTURE IN TAMILNADU Dr. A. Muthusamy and Raghuveer Negi |
178 – 183 |
| 36 | E COMMERCE BUSINESS PLAN & STRATEGY S. Prasanth and Dr. S. Sudhamathi |
184 – 187 |
| 37 | A STUDY ON ECONOMIC PERFORMANCE OF AIRLINE INDUSTRY Dr. A. Muthusamy and G. Kalpana |
188 – 190 |
| 38 | CHALLENGES AND OPPORTUNITIES OF GLOBALIZATION IN HUMAN RESOURCE MANAGEMENT Dr. R. Neelamegam and C. Revathi |
191 – 195 |
| 39 | IMPACT OF ECONOMIC VALUE ADDED (EVA) ON SHARE PRICE: A STUDY OF INDIAN PRIVATE SECTOR BANKS T. Priyanka and Dr. B. Sudha |
196 – 199 |
| 40 | CONSUMER AWARENESS AMONG COLLEGE STUDENTS: AN OVERVIEW Dr. G. Nedumaran and D. Mehala |
200 – 205 |
| 41 | CORPORATE GOVERNANCE'S RESPONSIBILITIES IN SOCIALLY Dr. R. Gopinath |
206 – 210 |
| 42 | CUSTOMERS’ GRIEVANCES AND REDRESSAL MECHANISM OF SELECTED LIFE INSURANCE COMPANIES Dr. SP. Mathiraj and N. Nagalakshmi |
211 – 217 |
| 43 | STRATEGIES FOR SUSTAINING THE ORGANIZATIONAL CULTURE AND ITS DIMENSIONS M. Rama Priya and Dr. S. Sudhamathi |
218 – 220 |
| 44 | ROLE OF WTO IN GOBAL BUSINESS Dr. A. Morarji and M. Saranyamani |
221 – 226 |
| 45 | THE ROLE OF CORPORATE SOCIAL RESPONSIBILITY FOR AN INCLUSIVE GROWTH IN THE CIVILIZATION “THE PRACTICE OF CSR IN THE SITUATION OF RURAL DEVELOPMENT IN INDIA” K. Jagannathan and Prof. (Dr.) C. Vethirajan |
227 – 232 |
| 46 | AN ANALYSIS OF CORPORATE SOCIAL RESPONSIBILITY AND FMCG COMPANIES IN CHENNAI CITY C. Ramu and Dr. C. Vethirajan |
233 - 237 |