| International Journal of Advance and Innovative Research Volume 7, Issue 2(I) : April – June 2020 |
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| Sr. No | Contents | Page No |
| 1 | A COLLECTION OF REVIEWS ON CAPITAL MARKET’S FINANCIAL RISK IN AN ORGANIZATION A. Saranya and Dr. P. Pon Meenakshi |
1 – 4 |
| 2 | A COLLECTION OF REVIEWS ON RECRUITMENT AND SELECTION PROCESS S. Divya and Dr. R. Kalpana |
5 – 9 |
| 3 | A STUDY ON CONSUMERS ATTITUDE TOWARDS GREEN MARKETING AT OOTY R. Ashok Kumar |
10 – 15 |
| 4 | A STUDY ON CUSTOMER PREFERENCE AND SATISFACTION OF TEXTILE RETAIL SHOPS, WITH SPECIAL REFERENCE TO MALABAR SILKS-VADAKKENCHERY Shafiya S and A. Umamaheswari |
16 – 19 |
| 5 | A STUDY ON WORK LIFE BALANCE ISSUES OF WOMEN ENTREPRENEURS R. Indumathi |
20 – 23 |
| 6 | A STUDY ON CUSTOMER SATISFACTION AND EXPERIENCE TOWARDS AIRTEL NETWORK WITH A SPECIAL REFERENCE TO COIMBATORE DISTRICT D. Brinda Rubini |
24 – 26 |
| 7 | A STUDY ON CUSTOMER BRAND PREFERENCE OF SELECTED COSMETICS WITH SPECIAL REFERENCE TO KOZHINJAMPARA TOWN Dr. M. Saravanan and Shafiya. S |
27 – 30 |
| 8 | BRAND PROTECTION – THE CORNERSTONE OF INTELLECTUAL PROPERTY PROTECTION IN TOURISM INDUSTRY Vidya. R and Agnel Benita. A. |
31 – 34 |
| 9 | CULTURAL LIFE OF BADAGAS OF THE NILGIRIS DISTRICT AND TOURISM DEVELOPMENT Umamageswari N |
35 – 39 |
| 10 | DIGITAL TRANSFORMATION OF TRAVEL AGENCIES USING CONNECTED PRODUCTS AND LIVE STREAMING TO PROVIDE PERSONALIZED SERVICES Siva Karthikeyan Krishnan and Dr. Ponmeenakshi |
40 – 46 |
| 11 | ECO TOURISM DEVELOPMENT IN THE NILGIRIS DISTRICT Umamageswari N |
47 – 51 |
| 12 | ISSUES ON FOREIGN DIRECT INVESTMENT IN TOURISM PERSPECTIVE L. Narashimma Jainthan |
52 – 55 |
| 13 | GLOBAL UPS AND DOWNS AND THE CHALLENGES AND OPPORTUNITIES FOR INDIAN BUSINESS R. Geetha and Vaishnavi.S |
56 – 59 |
| 14 | A CONCEPTUAL STUDY ON GREEN MARKETING IN INDIA M. Mageswari |
60 – 67 |
| 15 | GST ON TOURISM AND HOSPITALITY INDUSTRY Bacina Babbu |
68 – 72 |
| 16 | IMPACT OF GST ON TOURISM INDUSTRY K. Esakki Ammal |
73 – 76 |
| 17 | IMPACT OF MEDICAL TOURISM IN STATE OF TAMILNADU R. Kaviyaveni and L. Narashimma Jainthan |
77 – 81 |
| 18 | IMPOSITION OF TAXES ON TOURISM -A CRITICAL ANALYSIS S. Shalini |
82 – 86 |
| 19 | INTRODUCTION TO TRIBAL TOURISM IN INDIA Divyajit |
87 – 91 |
| 20 | LOCAL COMMUNITY INVOLVEMENT AND TOURISM DEVELOPMENT Umamageswari.N |
92 – 95 |
| 21 | WOMEN BUYING BEHAVIOUR TOWARDS COSMETIC PRODUCTS WITH REFERENCE TO KOZHINJAMPARA, PALAKKAD Keerthy K |
96 – 99 |
| 22 | "A STUDY ON THE EFFECTIVENESS OF HUMAN RESOURCE MANAGEMENT AMONG THE EMPLOYEES WITH SPECIAL REFERENCE TO SAKTHI SUGARS LIMITED, COIMBATORE” Dr. K. Thirumalaisamy, Dr. I. Maria Yesuraja and A. Bellaro John Regan |
100 – 105 |
| 23 | A STUDY ON THE EFFECTIVENESS OF EMPLOYEES ENGAGEMENT WITH SPECIAL REFERENCE TO V.GUARD INDUSTRIES LTD, COIMBATORE A. Bellaro John Regan, Dr. I. Maria Yesuraja and Dharsana M |
106 – 109 |
| 24 | A STUDY ON THE IMPACT OF TRAINING AND DEVELOPMENT AMONG THE EMPLOYEES WITH SPECIAL REFERENCE TO UNIVERSAL HEAT EXCHANGERS LTD, COIMBATORE A. Bellaro John Regan, Dr. I. Maria Yesuraja and Naveen Raja K. |
110 – 114 |
| 25 | A STUDY ON PSYCHOLOGICAL PROBLEMS FACED BY WORKING WOMEN Nikhitha.C.S, Sukanya K.K and Keerthy R |
115 – 117 |
| 26 | A STUDY ON PSYCHO SOCIAL PROBLEMS OF PARENTS LIVING WITH SPECIAL CHILDREN Sukanya K.K, Nikhitha C.S, and Shima Prabha P |
118 – 120 |
| 27 | A STUDY ON THE PROBLEMS OF MIGRATED CHILDREN WITH SPECIAL REFERENCE TO PALAKKAD DISTRICT Dr. I. Maria Yesuraja, Krishnapriya Prasad and Nayana Thankachan |
121 – 126 |
| 28 | FEAR OF CHILD SEXUAL ABUSE: A COMPARATIVE STUDY AMONG HIGH SCHOOL STUDENTS Nikhitha. C. S, Reshma U and Nithya U |
127 – 131 |
| 29 | A STUDY ON THE PSYCHO SOCIAL PROBLEMS FACED BY THE MIGRATED CHILDREN Sukanya K.K , Shifa Joy and Neena Sreedharan |
132 – 134 |
| 30 | PREVALENCE OF CHILD ABUSE AND PARENT-CHILD RELATIONSHIP Dr. Nalini N and Mr. A.Bellaro John Regan |
135 – 139 |
| 31 | A STUDY ON CHALLENGES FACED BY PARENTS IN RAISING CHILDREN IN THE DIGITAL WORLD A. Bellaro John Regan and Sidharth Sreekumar |
140 – 142 |
| 32 | MUDUMALAI WILDLIFE SANCTURY AND TIGER RESERVE TOURISM Umamageswari N |
143 – 146 |
| 33 | MULTILEVEL MARKETING Aarthi Rathna |
147 – 151 |
| 34 | POSITIONING OF A DESTINATION: A CASE STUDY OF VALPARAI, AN ECO-TOURISM SPOT Amalan E and Karthika B |
152 – 154 |
| 35 | READINESS OF INDIA AS A RURAL TOURISM DESTINATION Dr. R. Revathi, |
155 – 159 |
| 36 | RECENT CHANGES AND TRENDS OF DRY AND SEA PORTS IN OCEAN TRADE S. Senthil Kuamar |
160 – 161 |
| 37 | Recent Trends Adopted by Company in Marketing Price Products Sai Krithika. M and Aishwarya. S |
162 – 163 |
| 38 | RE-CONCEPTUALIZING CYCLING IN THE NEW ERA Padmaja T P and Dr. Pon Meenakshi P |
164 – 166 |
| 39 | ROLE OF ACCOMMODATION AND EVENT TOURISM DEVELOPMENT Umamageswari N |
167 – 171 |
| 40 | ROLE OF BIG DATA IN TOURISM INDUSTRY E. Rohini Priya |
172 – 177 |
| 41 | ROLE OF TRANSFER OF TECHNOLOGY IN INNOVATION PROCESS Derifa T and Divya S, Dhanushya Devi S |
178 – 181 |
| 42 | SCOPE OF ONLINE TRAVEL AGENCIES B. Ganesh and Dr.Uma Raman. N |
182 – 184 |
| 43 | SUSTAINABLE TOURISM AND LAW – INDIAN PERSPECTIVE Christy Epsi. A |
185 – 192 |
| 44 | The role of legislation in human resources MANAGEMENT A. Thiruveni |
193 – 196 |
| 45 | TRIBAL TOURISM DEVELOPMENT IN THE NILGIRIS DISTRICT Umamageswari N |
197 – 202 |
| 46 | EVOLVING DIMENSIONS CONCERNING THE HOSPITALITY MANAGEMENT Muthukrishnan A, Sabari CH and Varsha V Menon |
203 – 207 |
| 47 | NEW TRENDS AND INNOVATIONS IN EVENT MANAGEMENT P. M. Krishnadhareeni, H. Priyadarshini and P. Akashya |
208 – 212 |
| 48 | A CRITICAL ANALYSIS OF DIGITAL MARKETING M. N. Padmavathi |
213 – 217 |
| 49 | ISSUES IN DEDUCTION UNDER PROFIT AND GAINS OF BUSINESS OR PROFESSION UNDER INCOME TAX ACT Kayalvizhi.G and E. Kevin Raj |
218 – 222 |
| 50 | Visitors Perception On Tourism Infrastructure Ronita R |
223 – 231 |
| 51 | INNOVATIVE SERVICE MARKETING STRATEGY FOR TOURISM DEVELOPMENT Dr. P. Jayachitra |
232 - 245 |