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International Journal of Advance and Innovative Research
Volume 8, Issue 2(I) : April - June 2021
Sr. No Contents Page No
1 Sustainable Tourism through Entrepreneurship Development
Aiman Fayaz and Dr. Farzana Gulzar
1 – 5
2 Influence of Online advertisements during Covid 19 period on the sales of Retail sector in Kerala
Dr.  Ambili K P
6 – 9
3 To Study the Role of Attitude on Happiness: An Exploratory Research
Prof. Anjali Madhwani
10 – 12
4 IMPACT OF COVID-19 ON INDUSTRIAL SECTOR WITH REFERENCE TO ECONOMIC DOWNFALL IN INDIA
Dr. Ankit Gupta and Dr. Nishant Dabhade
13 – 16
5 Capturing emerging trends to bridge relevancy gap between academic delivery of course on business research and talent expectation of research industry
Prof. Ankur Ahuja and Dr. Nitin Saxena
17 – 21
6 THE IMPACT OF JOB SATISFACTION (JS) ON JOB PERFORMANCE (JP), TURNOVER INTENTION (TI) AND JOB LOYALTY (JL) IN FMCG (MANUFACTURING) SECTOR”
Apneet Chopra and Dr. Preeti Singh
22 – 33
7 Covid -19 and it’s impact on Indian Economy
Arnima Vats* and Anuj Kumar Srivastava
34 – 40
8 Consumer’s Perception and Buying Behavior towards Green Products: An Empirical Study
Dr. Ashish Kumar Jha, Dr. Satish Kumar and Dr. V N Bajpai
41 – 47
9 A study on Consumer Expectation and Satisfaction of Budget Hotels In India
Dr. Ashish Kumar Jha and Dr. Satish Kumar
48 – 53
10 THE IMPACT OF COVID 19 IN INDIAN ECONOMY – AN EMPIRICAL STUDY
Dr. Bhawna Syal and Ms. Monika Chauhan
54 – 61
11 REFORM, PERFORM & TRANSFORM A SUSTAINABLE DEVELOPMENT FOR WORK LIFE BALANCE AMONG EMPLOYEES
Deepti Dubey
62 – 64
12 Conceptual Framework, Models and Measurement of Emotional Intelligence
Dr. D. K. Pandey
65 – 70
13 Reforms & Transform - An Insight of Migrant Women Workers During COVID-19
Dr. Urmila Yadav                                                                                                                                                                        
71 – 75
14 A COMPARATIVE STUDY ABOUT NATURE-INSPIRED ALGORITHMS
Km Geeta and Dr. Pinkey Chauhan
76 – 88
15 THE ROLE OF SOCIAL MEDIA IN PROMOTING WOMEN ENTREPRENEURS IN COVID-19
Rathore Gopal K., Trivedi Garima and Sharma Janvi
89 – 101
16 A STUDY ON STRENGTHENING THE OPERATIONAL EFFICIENCY OF DAIRY SUPPLY CHAIN IN GUJARAT, INDIA
Dr.Vashishthadhar J. Dwivedi and Thakor Hemangini Nanubhai
102 – 105
17 THE IMPACT OF ORGANISATIONAL CITIZENSHIP BEHAVIOUR ON EMPLOYEE’S TURNOVER IN SERVICE SECTOR
Ms. Koshish Jyoti and Dr. Garima Mathur
106 – 116
18 EMPLOYEE EMPOWERMENT AS THE PREDICTOR OF CUSTOMER ORIENTATION: A STUDY OF SERVICE SECTOR
Dr. Vivek Pachauri and Krati Kulshrestha
117 – 121
19 REFORM, PERFORM AND TRANSFORM: AN INSIGHT INTO GLOBAL COMPETITIVENESS AND SUSTAINABLE DEVELOPMENT IN 21ST CENTUARY
Laxmi Sharma
122 – 128
20 GLOBALIZATION AND ITS IMPACT ON EMPLOYER BRANDING
Mala Sharma
129 – 132
21 ROLE OF FINANCIAL LITERACY FOR INDUCING INVESTOR’s BEHAIVIOUR
Mr. Vinod Bagar, Prof. Rajeev Sijariya and Dr. Ankur Goel
133 – 139
22 REFORM, PERFORM AND TRANSFORM BY MANAGING WORKPLACE STRESS INNOVATIVELY
Ms. Lata S. P. Singh
140 – 145
23 EXPERT SYSTEM BASED ON TECHNICAL ANALYSIS AND MONTE CARLO SIMULATION FOR INVESTMENT OPTIMISATION
Nitin Kulshrestha
146 – 150
24 CONSUMER PERCEPTION OF ONLINE SHOPPING: AN EMPIRICAL ANALYSIS
Dr. Satish Kumar and Dr. Ashish Kumar Jha
151 – 159
25 EFFECTIVE MARKETING STRATEGIES AFTER COVID-19
Dr. Praveen Srivastava
160 – 161
26 VARIOUS BANKING SECTOR REFORMS IN INDIA
Dr. Seema Virmani and Dr. Vivek Pachauri
162 – 169
27 ESTABLISHING WORK LIFE HARMONY: A FRUITFUL CHALLENGE FOR BUSINESS HOUSES
Dr. (Mrs.) Preeti Shukla and Shikha Sudeep Chakraborty
170 – 172
28 ENGLISH COMMUNICATION SKILLS AND IT’S IMPORTANCE FOR 21ST CENTURY ENGINEERS
Shilpi Rana
173 – 177
29 SOFTWARE ARCHITECTURE FOR SEPARATION OF CONCERN: ASPECT-ORIENTED SOFTWARE DEVELOPMENT
Shilpi Rana
178 – 181
30 INFERENCE OF REFORM, PERFORM AND TRANSFORM IN INDIAN BANKING AND FINANCIAL INSTITUTIONs: PROFITABILITY ANALYSIS
Mr. Shubham Chavriya and Ms. Chandni Bisht
182 – 192
31 IMPLICATIONS OF RPT (REFORM , PERFORM, TRANSFORM ) FOR  INDIAN ECONOMY
C. Sowbhagya Lakshmi
193 – 197
32 INFLUENCE OF DEMOGRAPHIC PROFILE OF CONSUMERS ON BUYING BEHAVIOR FOR ECO-FRIENDLY PRODUCTS
Anil Kumar and Dr. SudiptaMajumdar
198 – 203
33 A CRITICAL REVIEW OF RULES AND REGULATIONS OF MSMES IN INDIA TO REFORM, PERFORM AND TRANSFORM FOR A SUSTAINABLE DEVELOPMENT
Sumedha Majumder and Dr. Shelly De (Pandit)
204 – 211
34 WORK LIFE BALANCE OF WOMEN EMPLOYEES OF SERVICE SECTOR INDUSTRIES: A LITERATURE REVIEW
Smt. Sumela Chatterjee and Dr. (Mrs.) Archana Agrawal
212 – 220
35 CORONA: A BOON TO ENVIRONMENT SUSTAINABILITY
Dr. Sunil Kumari, Ms Jyoti and Ms Manju Yadav
221 – 223
36 A STUDY ON THE IMPACT OF EMPLOYEES JOB SATISFACTION ON SELF-ESTEEM IN RPO INDUSTRY
Ms. Swati Maheshwari and Dr. Preeti Singh
224 – 231
37 FINANCIAL INCLUSION: STRUGGLE FOR INDIA
VandanaRaghava and Deepak Tandon
232 – 239
38 RECALIBRATING HR FOR NEW NORMAL (WITH REFERENCE TO COVID 19)
Dr. Vivek Pachauri and Ms. Anita Ramrakhyani
240 – 243
39 A Conceptual Framework on Workplace Violence, Quality of Life and Job Performance (With reference to Haryana Health Care Employees)
Dr. Anju Verma and Puja Bansal
244 – 248
40 Factors responsible in adoption of New Technology (With special reference to Digital Wallet)
Dr. Kavita Tiwari and Dr. Surendra Tiwari
249 – 253
41 Reform, Perform and Transform (RPT): An insight into global competitiveness and sustainable development “Implications RPT for MSME”
Neha and Anusha Agarwal
254 – 257
42 Transforming Education Sector due to pandemic-Is it opportunity or Challenge
Dr. Anju and Dr. Niyati Chaudhary
258 – 263
43 Export Performance of Indian Micro Small and Medium Enterprises
Dr. Naina Hasija and Dr. Pankaj Kumar
264 – 268
44 A Study on The Impact of Economic Reforms on Indian Manufacturers: Evidence from a Small Sample Survey
Dr. Pralhad P Rathod and Mr. B. Sudheer Kumar
269 – 278
45 Review of Literature on Impact of Workplace Violence on Quality of Life and Job Performance
Puja Bansal and Prof. (Dr.) Manoj Kumar Jha
279 – 283
46 Reform, Perform and Transform of Indian Retail Market
Dr Sandeep Kumar and Sweta Bakshi
284 – 289
47 Customer Co-creation: Leveraging the Value Chain
Dr V N Bajpai and Dr. Ashish K Jha
290 – 294
48 Mathematical Modeling of Crops Production in India: Future Estimate
Y K Sharma, Ashish Yadav and Anurag Vashishth
295 – 299
49 TALENT MANAGEMENT AND INTENTION TO STAY – THE MEDIATING ROLE OF EMPLOYEE ENGAGEMENT
Roy, G.S., Devi, V. R., Geeta Shree Roy and V. Rama Devi
300

Volume 8, Issue 2(I) : April - June 2021