| International Journal of Advance and Innovative Research Volume 9, Issue 1(VI) : January – March 2022 |
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|---|---|---|
| Sr. No | Contents | Page No |
| 1 | Covid19 Impact: Job Crisis, Expenditure cut down and Alternate Income Source Vaibhavee H. Kale |
1 – 3 |
| 2 | Skyrocketing of Small Businesses in the Pandemic Avani Gupta |
4 – 7 |
| 3 | A STUDY ON CUSTOMER SATISFACTION TOWARDS THE INNOVATIVE PRACTICES ADOPTED BY MUTUAL FUND COMPANY Priyansh L. Patil and Aditi P. Tirodkar |
8 – 12 |
| 4 | Marketing Management - AN analytical study on WHO’s marketing operations during COVID-19 (Integration marketing and collaboration) Sakshi Pandit and Jay R. Shah |
13 – 15 |
| 5 | Marketing Management - Building the Brand while establishing a business - The need for born global start-ups to focus on branding Jay R. Shah |
16 – 19 |
| 6 | International Business – Challenges in marketing indigenous products in International Arena – Suggested strategy for increasing international sales Jay R. Shah |
20 – 23 |
| 7 | FOREIGN DIRECT INVESTMENT POLICY REFORMS AND START-UPS IN INDIA: AN ANALYTICAL STUDY Neha Sharma and Prof. (Dr.) M. L. Agarwal | 24 – 28 |
| 8 | An evaluative study on international expansions and failure of TESCO Plc in ASEAN countries - Strategy and Recommendations Bhakti Parmar and Jay R. Shah |
29 – 33 |
| 9 | Strategy and Entrepreneurship – Modern-day globalisation and strategy management through glocalisation: A study on strategic international operations of SMEs Jay R. Shah |
34 – 37 |
| 10 | Modern Management and Social Lessons from ‘Samudra Manthana: A Part of Bhagavata Purana’ Dr. Kajal Chheda |
38 – 41 |
| 11 | COMPARATIVE ANALYSIS OF THE INNOVATIVE METHODS ADOPTED BY ITC AND NESTLE FOR THE GROWTH OF BUSINESS Yash Prashant Walavalkar and Aditya Sandeep Pandere |
42 – 44 |
| 12 | Impact of Strategic Media Planning in Sustainability of Brand: A case study of AMUL of sponsorship of Ramayana Serial on Door-Darshan in Covid-19 Period Shailendra C. Mishra and Tejas V. Pednekar |
45 – 49 |
| 13 | Strategic Dimensions with Innovative Practices for Business Sustainability in VUCA World Dr. Ankur Goel, Dr. Kumar Ratnesh, Mr. Deepak Sharma and Mr. Atul Choudhary |
50 – 56 |
| 14 | INTERNET OF BEHAVIORS: A PERSPECTIVE MODEL OF BEHAVIOURAL PSYCHOLOGY Mr. Rajesh Yadav |
57 – 59 |
| 15 | Digital divide – A barrier to Education for All Priya Poruthur |
60 – 63 |
| 16 | AN EMPIRICAL COMPARISON OF ETHICAL HACKING AND UNETHICAL HACKING Kalpana Dinesh Bandebuche |
64 – 67 |
| 17 | A STUDY ON THE ROLE OF BIG DATA ANALYSIS IN THE ERA OF DIGITAL MARKETING Dr. Vishnu H. Fulzele and Sambhaji Shivaji Shinde |
68 – 70 |
| 18 | Analysis of Changing Attitude Towards Application of ICT Tools Among The Teachers of Commerce Programs of University of Mumbai Ms. Kirti Sigtia and Dr. Shiva Padme |
71 – 74 |
| 19 | SVD Based Image PROCESSING: - An applications In Cancer Detection Dr. Neeta Jain, Vanij Lad, Anish Sigh, Akkash Upadhyay and Yashwant Pandey |
75 – 78 |
| 20 | WHAT DO STUDENTS PREFER- OFFLINE OR ONLINE MODE OF LEARNING? Ms. Anuradha Hait, Priya Maurya, Bhairavee Naik, Urmi Ahirekar and Archita Chaubey |
79 – 86 |
| 21 | Applications of Block Chain generation past Cryptocurrency Dr. Vignesh Ramamoorthy H and Manoj K |
87 – 90 |
| 22 | Perception Studies of Artificial Intelligence among Consumer of Navi-Mumbai Dr. Snehil Dahima and Dr. Vikram Parekh |
91 – 95 |
| 23 | ISSUES AND OPTIONS IN INTRODUCING CASHLESS FEE COLLECTION AT EDUCATIONAL INSTITUTIONS W.S.R.T. MUMBAI, INDIA Dr. Arpita Baijal |
96 – 105 |
| 24 | Health Insurance awareness - A Study of Under Graduate College Students in Mumbai City CS Charul Y. Patel |
106 – 113 |
| 25 | INDIVIDUAL PERCEPTION ON INCOME TAX RETURN E-FILING Kumaraswamy Mora |
114 – 117 |
| 26 | Dividend Irrelevance Theory - A Case Study of Sun Pharmaceutical Priya Sharma and Prof. (Dr.) M.L. Agarwal |
118 – 121 |
| 27 | Elements of Ethical-based Capital Market Dr. Ashfaq A Khan and Mohammad Mukhtar Khan |
122 – 128 |
| 28 | A study on financial inclusions plans of government with respect to Mumbai city Ms. Reekita Fernandes |
129 – 136 |
| 29 | A STUDY ON FINANCIAL PERFORMANCE OF SELECTED CEMENT COMPANIES IN INDIA Monika Kataria |
137 – 142 |
| 30 | A Study on Youth perception and awareness regarding Startup with reference to Venture Capital Aman Yadav |
143 – 147 |
| 31 | Green Banking in India: A Paradigm Shift towards Sustainable Growth C. Magesh Kumar , Dr. K. Sujatha and Dr. K. Rajesh Kumar |
148 – 151 |
| 32 | ASSESSING THE VIABILITY OF VIRTUAL CURRENCY IN INDIA Dr. Vimalkumar D. Mistry |
152 – 155 |
| 33 | IMPACT OF WORK STRESS ON LIFE INSURANCE EMPLOYEES JOB SATISFACTION: AN EMPIRICAL INVESTIGATION Dr. Chandrashekara K |
156 – 159 |
| 34 | Consumer’s opinion towards Multi-level Marketing firms as a Genuine or Illegitimate firm with special reference to Thane Region Mr. Nishant Vijay Shirsat |
160 – 163 |
| 35 | To study the Impact of WFH Culture on work Life Balance among Women Employees in Mumbai & Thane Region Sushma T. Jadhav |
164 – 168 |
| 36 | A STUDY ON STRESS MANAGEMENT OF WORKING WOMEN IN IT INDUSTRIES IN REFERENCE TO COIMBATORE CITY Mrs. Dr. Jemimah Winston and Mrs. Judith Priyadharshini M. J |
169 – 173 |
| 37 | AN EXPLORATORY STUDY ON HUSTLE CULTURE’S IMPACT ON WORK LIFE BALANCE AND SUSTAINABILITY OF EMPLOYEES WORKING IN PRIVATE SECTOR WRT MAHARASHTRA REGION Nitisha Kumar |
174 – 177 |
| 38 | STUDY ON IMPACT OF FIRST AND SECOND WAVES OF COVID-19 ON UNEMPLOYMENT IN INDIA Ms. Anju Chavan |
178 – 182 |
| 39 | WORK –LIFE BALANCE OF FEMALE HIGHER EDUCATION TEACHERS DURING PANDEMIC Mrs. Jenifer Janani S, Mrs. Jenifer Thangam and Ms. Keerthana S |
183 – 185 |
| 40 | STRESS MANAGEMENT Roger D’ Mello |
186 – 189 |
| 41 | A STUDY ON STRESS & STRESS MANAGEMENT OF ARTS & SCIENCE COLLEGE STUDENTS DURING COVID 19 LIMITED TO COIMBATORE DISTRICT Dr. Jemimah Winston and Brita Molen R |
190 – 195 |
| 42 | Navigating the Shifting Landscape of HRM and the Future of Work in the Context of the COVID- 19 Crisis Rakhee Pathak |
196 – 199 |
| 43 | ONLINE AND OFFLINE SHOPPING BEHAVIOUR OF YOUNG CONSUMERS: A COMPARISON BASED ON DEMOGRAPHIC PROFILE Bhavya Bansal |
200 – 208 |
| 44 | CHILD FOCUSED ADVERTISEMENTS DURING COVID-19 PANDEMIC -A PERSPECTIVE Dr. P. Amra Mariyam |
209 – 213 |
| 45 | A STUDY TO UNDERSTAND THE IMPACT OF SOCIAL MEDIA MARKETING ON CONSUMER BEHAVIOUR Prof. Ravi Rakesh Singh and Ms. Afreen Mazgaonkar |
214 – 219 |
| 46 | Effect of Coronavirus Outbreak on Indian Textile Sector Deepanshi Aggarwal, Dr. Seema Rathee and Barkha |
220 – 225 |
| 47 | A COMPARATIVE ANALYSIS OF ONLINE & OFFLINE SHOPPING BEHAVIOUR OF CONSUMERS IN MUMBAI Dr. Surekha Mishra, Prof. Subhashini Naikar and Prof. Mohini Nadkarni |
226 – 234 |
| 48 | A STUDY ON CUSTOMER SATISFACTION TOWARDS INTERNET BANKING Dr. A. Jesintha Rani and Dr. P. Suseela |
235 – 239 |
| 49 | PERCEPTIONS TOWARDS DIGITAL PAYMENT: ANALYZING THE NAVI-MUMBAI AREA UNORGANISED RETAILERS’ ATTITUDE Mr. Gupta Manoj Kumar Lalchandprasad and Dr. R. K Patra |
240 - 243 |