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International Journal of Advance and Innovative Research
Volume 5, Issue 4 (XV) : October – December 2018
Conference Special (ICMDBMW-18)
Sr. No Contents Page No
1 A STUDY ON SUPPLY CHAIN ISSUES FACED BY FMCG INDUSTRIES
Mary Sumathi and Chethan H
1 – 6
2 A STUDY ON THE BUYERS’ BEHAVIOUR IN DECISION MAKING PATTERNS OF PURCHASING CARS IN CHENNAI CITY
Dr. S. Gurumoorthy and S. Bala Murali
7 – 10
3 ROLE OF ARTIFICIAL INTELLIGENCE IN CONSUMER BEHAVIOR – A PERSPECTIVE
Sneha Ravindra Kanade
11 – 13
4 AN IMPACT TOWARDS THE WORKPLACE CHALLENGES OF INDIAN MILLENNIALS
Mary Sumathi, Ashwini S Hotti and Raghu. B. S
14 - 17
5 A STUDY ON BIG DATA AND FINANCIAL ANALYTICS: ANALYSIS OF BIG DATA IN FINANCIAL INSTITUTION
M. Amudhasarala
18 – 30
6 ANALYSIS OF MILLENNIALS’ LEADERSHIP AND FOLLOWER’S STYLES
Jayavardhan G V, Mahesh S and Joshna Rani Majhi
31 – 36
7 MANAGEMENT OF ORGANISATIONAL CHANGE: A STUDY ON SELECT INDIAN FIRMS: A DESCRIPTIVE STUDY
Namita Rani Behera
37 – 41
8 VIRTUAL CURRENCY & ITS CHALLENGES
Ramya H P
42 – 44
9 BUSINESS DISRUPTIONS IN SUSTAINABLE SUPPLY CHAIN MANAGEMENT IN INDIAN APPAREL INDUSTRIES
Subhash Vasudev Nayak
45 – 51
10 COMPARISON BETWEEN TRADITIONAL COMMERCE AND E-COMMERCE PAYMENT METHODS
Mohsin, Tahera and Madhumitha M
52 – 56
11 COMPETITIVE ANALYSIS OF THE TWO-WHEELER AUTOMOBILE INDUSTRY USING THE ANALYTIC HIERARCHY PROCESS
Mihir Dash, Arunabhas Bose, Akhilesh Verma, Rajesh Cherukuri, Anusha Janagonda, Jinson George, Ayush Kumar and Jaswanth
57 – 61
12 RELATIONSHIP BETWEEN WOMEN DISCRIMINATION IN HRM PRACTICES AND ORGANISATIONAL COMMITMENT: A REVIEW
Azra Khan and Prof. Dr. Riyaz Ahmad Rainaye
62 – 66
13 CONSUMER PERCEPTIONS TOWARDS BRANDED APPARELS IN INDIA
Prof. Jacob Alexander, Prof. Krishna K.  Havaldar and Prof. Mihir Dash
67 – 70
14 DIGITAL NOMADS AND STRESS MANAGEMENT
Dr. Rohini G Shetty
71 – 76
15 DIGITAL INTERVENTION: A CHALLENGE TO HUMAN CAPITAL MANAGEMENT AT WORK PLACE
Dr. Sumithra Sreenath, Lidiya Francis and Swathi S
77 – 82
16 SMART CITIES - AN EMERGING PARADIGM TOWARDS DISRUPTIVE INNOVATION
Dr. Barkathunissa. A
83 – 85
17 RETAIL TRENDS TO WATCH FOR IN 2019
Dr. Ghousia Khatoon and Suriya Fiyazi
86 – 87
18 GREEN HRM: A PERSPECTIVE TOWARDS MANAGEMENT 4.0
Dr. Nidhi Arora and Dr. Priti Verma
88 – 92
19 EQUILIBRIUM OF VERBAL AND NON-VERBAL COMMUNICATION IN MILLENNIAL
Prof. Sneha Bajaj
93 - 96
20 AWARENESS ON COMPUTER ERGONOMICS AND PREVENTION OF MSD AMONG THE MILLENNIALS IN BANGALORE
Rashmi Chetan, Dr. Elizabeth Chacko and Dr. R. S. Ramesh
97 – 105
21 ETHICAL APPROACH TOWARDS FAST FOOD PRODUCT CONTENTS AND THEIR ADVERTISEMENTS
Divya P and YogitaYadav
106 – 116
22 BUSINESS ORGANISATIONS AND THEIR HUMAN RIGHTS RESPONSIBILITIES IN INDIA: BUILDING ON THE SOUTHEAST ASIAN EXPERIENCE
Robin Ramcharan and Jacob Alexander
117 – 118
23 A STUDY ON IMPACT OF E-COMMERCE ON INDIAN ECONOMY WITH SPECIAL REFERNCE TO E-MARKETING
Kum. Chaithra D
119 – 133
24 IMPACT OF E-COMMERCE ON WOMEN ENTREPRENEURS
Afsana Salam
134 – 137
25 IMPACT OF DEMONETISATION ON E- COMMERCE INDUSTRY
Dr. Jayant P. Bobde and Prof. Ameya Patil
138 – 140
26 IFRS IN INDIA – PROSPECTS AND CHALLENGES
Dr. Jayant P. Bobde and Prof. Ameya Patil
141 – 150
27 INCIDENCE OF ILLEGITIMATE POWER AND ITS IMPACT ON OD INITIATIVES AT MILLENNIAL WORKPLACES
Ray Titus, Debashish Sengupta and Sejal Valera
151 – 157
28 IMPACT OF ARTIFICIAL INTELLIGENCE ON MARKETING & HUMAN RESOURCE MANAGEMENT
Deepak Kumar SM and Ajit Joshua Cherian
158 – 160
29 IMPACT OF ELECTRONIC WORD OF MOUTH ON CONSUMER PURCHASING BEHAVIOUR
Niveditha S. B and Sachin S. C
161 – 163
30 THE IMPACT OF GENERATIONAL ISSUES IN THE WORKPLACE
Ravi Shankar N, Bhargava B R and Venkatesh S
164 – 169
31 IMPACT OF SOVEREIGN CREDIT RATING ON INDIAN STOCK MARKETS
Divya A Reddy
170 – 176
32 INCULCATING ENTREPRENEURIAL MIND-SET IN STUDENTS
Alok Chakravarty
177 – 180
33 STUDY ON DISTRIBUTION CHANNELS TOWARDS RETAILERS - BANGALORE
Shwetha S. M.
181 – 189
34 LEVERAGING INTERNET OF THINGS (IOT): A COMPARATIVE STUDY OF ISRAELI AND INDIAN FARMING PRACTICES
Aishwarya Guntoju and Sruthi Udayan
190 – 198
35 A STUDY ON USE OF ARTIFICIAL INTELLIGENCE IN HUMAN RESOURCE MANAGEMENT
Vaishnavi, K. S Amritaa and Samay Achwani
199 – 207
36 KAIZEN: A WAY OF CONTINUOUS IMPROVEMENT FOR MANAGEMENT
Aishwarya Jambhekar-Inamdar and Dr. Subhash Pawar
208 – 210
37 A STUDY ON IMPACT OF EMPLOYEE GRIEVANCE HANDLING COMMITTEE MEMBERS ON THE FACTORS OF EMPLOYEE GRIEVANCE HANDLING MECHANISM - AN EMPIRICAL STUDY CONDUCTED IN ELECTRICITY DISTRIBUTION SECTOR IN KARNATAKA
Prof. R. S. S. Rao
211 – 216
38 A STUDY OF IMPACT OF DIGITIZATION ON STUDENT’S PREFERENCES TOWARDS E-BOOKS AND PAPERBACK BOOKS FOR UNDERGRADUATE STUDENTS IN MUMBAI CITY
Sarika Sagar
217 – 220
39 LEVEL OF IMPORTANCE AND EFFECT OF PRODUCT ATTRIBUTES ON PURCHASE DECISION OF TWO-WHEELER
Dr. K. Sethuraman
221 – 224
40 M-PAYMENT & ITS INFLUENCE IN YOUTH
Nayana N. and Dr. Veena K. P
225 – 237
41 A STUDY ON AI: AN OVERVIEW OF AI EVOLUTION IN FINANCIAL SECTOR
M. Mohammed Mueen Pasha and Madhumitha M
238 – 242
42 FEASIBILITY STUDY OF IMPLEMENTATION OF CUSTOMER RELATIONSHIP MANAGEMENT WITH REFERENCE TO BIG BAZAAR
Barry Mamadou Salimatou, Ramalakshmi Vasudevan and Dr. Gomathi Shankar K
243 – 247
43 ANALYZING THE EFFECTIVENESS OF RECRUITMENT AND SELECTION PROCEDURES
Barry Mamadou Salimatou, Ramalakshmi Vasudevan and Dr. Gomathi Shankar K
248 – 252
44 THE MILLENNIALS AT HERMAN MILLER
Deepak Raju. V and Veena Shenoy
253 – 256
45 MILLENNIAL MIND-SET AT WORKPLACE – RETHINKING WORK
Dr. Bala Koteswari and Akanksha Pushpam
257 – 261
46 THE EFFECT OF MARKETING MIX ELEMENTS ON BRAND EQUITY
Gomathy M. and K. K. Sabari Rajan
262 – 265
47 EMBARKING UPON THE WASTE WHICH IS HARMFUL TO THE SOCIETY
Rosita Joyce Dsouza and Prof. Kantharaju
266 – 270
48 A STUDY ON “PRACTICAL APPLICATION OF TECHNOLOGICAL ADVANCEMENT IN BANKING MANAGEMENT”
Prof. Naresh K. N. and Sangeeta B
271 – 274
49 ONLINE ADVERTISING: IMPACT ON CONSUMER BUYING BEHAVIOUR OF COSMETIC PRODUCTS
Dr. Raghavendra A. N. and Dhinakar Batchu
275 – 280
50 IMPACT OF FOOD NEOPHOBIA ON ORGANIC FOOD CHOICE
Shashikiran L and Dr. C. Madhavaiah
281 – 289
51 ICT AS A KNOWLEDGE MANAGEMENT TOOL FOR ORGANIZATIONAL CHANGE
Prof. Malini K. K. and Dr. Maruti Ram R
290 – 293
52 PLANOGRAM: USE OF PLANOGRAM IN RETAIL STORES
Dr. Mandanna M. P. and Chandrika N
294 – 295
53 A STUDY ON JOB SATISFACTION AMONG DUAL EARNER COUPLES MALE AND FEMALE
Dr. J. Jayavel
296 – 299
54 GREEN SELLING: A STUDY OF CONSUMERS’ BUYING ACTIVITIES IN RELATIVE TO GREEN COMMODITIES
Banishree Sukla and Dr. Raghavendra K
300 – 303
55 PERSONALITY TRAITS AND ORGANIZATIONAL CITIZENSHIP BEHAVIOR: A REVIEW
Shayista Majeed, Dr. Sabiya Mufti, Prof. (Dr.) Nazir Ahmed Nazir
304 – 308
56 REVIEW AND ANALYSIS OF A NEW INTELLIGENCE: THE SPIRITUAL INTELLIGENCE
Sabzar Ahmad Peerzadah Sabiya Mufti Nazir Ahmed Nazir
309 – 318
57 CUSTOMER RELATIONSHIP MANAGEMENT IN AUTOMOTIVE INDUSTRY, A STUDY ON CAR DEALERS IN BANGALORE
K. Sunilkumar
319 – 321
58 PROBLEMS AND PROSPECTS OF MICRO FINANCE OPERATIONS BY SELECTED COMMERCIAL BANKS
Archana B and Manu N
322 – 327
59 MANAGEMENT 4.0 MILLENNIALS AT WORKPLACE
Khushi Jain
328 – 330
60 TOWARDS UNDERSTANDING OF SOCIO CULTURAL ORIENTATION: AN INDIVIDUAL LEVEL ANALYSIS
Dr. Sabiya Mufti and Dr. Nazir A Nazir
331 – 338
61 NEW AGE TRANSPORTATION SYSTEM FOR A SMART CITY
Dr. Aradhna Yadav
339 – 342
62 USER EXPERIENCE AND SMARTPHONE USAGE AMONG WORKING WOMEN IN BANGALORE, (2018-OCT-10)
Sundaram Somu Arumugam
343 – 347
63 INTERNET - A MARKETING TOOL IN THE CONTEXT OF ONLINE MARKETING
Ramalakshmi Vasudevan and Dr. Gomathi Shankar K and Hari Krishnan
348 – 355
64 FACTORS AFFECTING FINANCIAL AND OPERATIONAL PERFORMANCE
Ramalakshmi Vasudevan and Dr. Gomathi Shankar K and Hari Krishnan
356 – 364
65 CARING HANDS: PROFILE OF Mrs. AISHA ALAWI BAABOOD: EXECUTIVE DIRECTOR OF WHITE HANDS CENTER, SULTANATE OF OMAN
Dr. Shantanu Shekhar
365 – 370
66 RELEVANCE OF EFFECTIVE MARKETING STRATEGIES IN THE BANKING SECTOR
Dr. Mamatha S. M and Pandurangangouda Honnali
371 – 376
67 IMPACT OF COMMODITY FUTURES AWARENESS ON CARDAMOM STAKEHOLDERS
A. N. Vijayakumar
377 – 389
68 COMPARISON OF LIC AND PRIVATE INSURANCE COMPANIES
Maharana Shivram and Ramalakshmi V
390 – 399
69 A STUDY OF IMPACT OF EMOTIONAL INTELLIGENCE ON JOB SATISFACTION AND PERFORMANCE OF THE EMPLOYEES IN ITES INDUSTRY W.R.T PUNE REGION
Venkata Naga Manjula P and Dr. Rama Devi. T
400 – 404
70 ROLE OF MICRO, SMALL AND MEDIUM ENTERPRISES AS GROWTH DRIVERS FOR ECONOMIC DEVELOPMENT
Shashikala V
405 – 410
71 A STUDY ON LEVEL OF AWARENESS AMONG INVESTORS WHILE INVESTING IN STOCK MARKET
Chithra J M and Chandrakala T M
411 – 414
71 ONLINE FOOD DELIVERY: A COMPETITOR FOR INDIAN KITCHENS
Arijit Roy and Zeeshan Zain
415 – 420
72 A STUDY ON WOMEN EMPOWERMENT IN TEACHING PROFESSION: ISSUES AND CHALLENGES, WITH REFERENCE TO BANGALORE RURAL
Prof. Ankita Gupta and Prof. Lakshmi KS
421 – 424
73 INDIAN RETAIL INDUSTRY IN MODERN SCENARIO
Dr. C. Vadivel and P. Nithya Devi
425 – 429
74 RETIREMENT PLANNING FOR MILLENNIALS - A SWEET SPOT FOR FINTECHS IN INDIA
Chidambaram A and Dr. J. Jayavel
430 – 433
75 FMCG COMPANIES RISK AND RETURN ANALYSIS OF EQUITY SHARES IN NSE
Dr. Sudhindra Bhat, Dr. Bert Wolfs and Dr. Shampa Nandi
434 – 440
76 SUPPLY CHAIN MANAGEMENT AS A TOOL FOR COMPETITIVE ADVANTAGE WITH REFERENCE TO INDUSTRY 4.0
Dr. R. Satish Kumar and Prof. Rupesh Kumar Sinha
441 – 445
77 SOCIAL MEDIA MARKETING: STRATEGIES & ITS IMPACT
Prakash Borah and Dr. Anuj Verma
446 – 450
78 ANALYSING THE IMPACT OF KNOWLEDGE MANAGEMENT SYSTEMS IN INDIAN IT SECTORS
Ramalakshmi Vasudevan and Dr. Gomathi Shankar K
451 – 459
79 SUSTAINABLE PRACTICES AND FIRM PERFORMANCE: AN INTEGRATED MANAGEMENT SYSTEM APPROACH.
Dr. Haresh Vaishnani and Rajeshri Parmar
460 – 465
80 THE IMPACT OF TRAINING AND DEVELOPMENT ON EMPLOYEES PERFORMANCE AND PRODUCTIVITY
Barry Mamadou Salimatou, Bhavana and Ousmane Barry
466 – 473
81 Winning the Talent Game: HR Gamification Experience for Generation Z
Dr. Aswathi Nair, Rajesh Sadasivan and Anjali Krishnan
474 – 478
82 A Study on Factors Affecting Work Life Balance among Women Teaching   Professional
Dr. Aruna Rani. N, Homya. P and Ranjith KV
479 – 486
83 AN IMPACT OF INDIA VIX ON COMMODITY MARKETS WITH REFERENCE TO SELECTED METAL COMMODITIES
Vishweswar Sastry V. N, Dr Binoy Mathew and Neekitha V. S
487 – 500
84 ANALYSIS OF ACCOUNTING SYSTEM AND PRACTICES AT NGO-ASHOKA INNOVATORS FOR THE PUBLIC
Ramalakshmi Vasudevan, Dr. Gomathi Shankar K and Christeena Mary Joseph
501 – 511
85 PERCEPTION OF CUSTOMERS TOWARDS DIGITAL BANKING SERVICES
Dr. M. Madhuri
512 – 521
86 INTROSPECTION OF WORK-FROM- HOME IN IT INDUSTRY
Dr. L. Sudershan Reddy and Kannamani R
522 – 535
87 OVERVIEW OF CREDIT RISK MANGMENT IN BANKS
Nandini M
536 – 539
88 DYNAMIC INTERACTION OF MONEY SUPPLY, INFLATION AND OUTPUT. AN EMPIRICAL ANALYSIS
Dr. T. Viswanathan and Professor Kannadas
540 – 546
89 IMPACT OF E-COMMERCE ON SMALL-SIZE COMPANIES
VMS. Rajalakshmi
547 – 549
90 IMPACT OF GANPATI IDOL IMMERSION ON AQUATIC AND MARINE LIFE
Dr. Subhash Devlu Pawar and Karan Randive
550 – 551
91 DISRUPTION ON MICRO, SMALL, MEDIUM ENTERPRISES (MSME) IN INDIA: WITH RESPECT TO KARNATAKA
Raghu B .S
552 – 556
92 ROLE OF COMPETENCIES IN EMPLOYABILITY READINESS OF GRADUATES: A REVIEW
Shikha Agnihotri, Dr. Puja Sareen and Dr. P Sivakumar
557 – 561
93 A COMPARATIVE FINANCIAL PERFORMANCE OF PRIVATE AND PUBLIC BANKS
Ranjini M. L and Dr. Mahesh Kumar K. R.
562 – 584
94 AN ANALYSIS OF THE PRODUCT PREFERENCE AND CUSTOMER SATISFACTION TOWARDS TRADITIONAL TOYS AND BOARD GAMES IN THE DISRUPTIVE BUSINESS ENVIRONMENT WITH SPECIAL REFERENCE TO CHANNAPATNA IN RAMANAGARA DISTRICT
Dr. Sandeep Kumar. R
585 – 598
95 THE NEED FOR CONTINUOUS AUDITING / CONTINUOUS MONITORING
Sayed Faisal Ali
599 – 600
96 EXPLORING BRANDING IN BUSINESS MARKETS IN INDIA
Prof. Jacob Alexander, Prof. Krishna K. Havaldar and Prof. Mihir Dash
601 – 606
97 CORPORATE SOCIAL RESPONSIBILITY FROM EMPLOYEES` PERCEPTIVE: A STUDY OF IT/ITES INDUSTRY OF BANGALORE CITY
Tanushree Sodhani and Prof. (Dr.) Alka Munjal
607 – 621
98 PERCEIVED VALUE AND SATISFCATION ARE BONDED TOGETHER – AN EVALUATION
Dr. A. Gopinath
622 – 628
99 IMPACT OF EMPLOYEE CYNICISM IN INDIAN IT SECTOR – CONCEPTUAL ANALYSIS
Nandini Sachidanand and Dr. Meenakshi Verma
629 – 632
100 A STUDY OF IMPACT OF EMOTIONAL INTELLIGENCE ON JOB SATISFACTION AND PERFORMANCE OF THE EMPLOYEES IN ITES INDUSTRY W.R.T PUNE REGION
Venkata Naga Manjula P and Dr. Rama Devi. T
633 – 637
101 SECOND-LEVEL DIGITAL DIVIDE: A STUDY ON WOMEN’S USAGE OF INTERNET
Aishwarya V. Hittanagi and Dr. K. S. Habeebur Rahman
638 – 643
102 TECHNOLOGY IMPACT ON GLOBAL ECONOMY- WITH REFERENCE TO WALLET SERIVCES (SMART PHONE USERS)
Dinesh Halan and Dr. A. Gopinath
644 – 647
103 THE ROLE OF SATISFACTION AND TRUST IN DEVELOPING LOYALTY IN E-COMMERCE ENVIRONMENT
Doddahulugappa Goutam and Gopalakrishna B. V
648 – 655
104 REPERCUSSION OF ARTIFICIAL INTELLIGENCE AND AUTOMATION ON JOB PATTERNS IN WORKFORCE WITH SPECIAL REFERENCE TO IT SECTOR IN PUNE CITY
Ankita Bhatt
656 – 659
105 IMPACT OF GANPATI IDOL IMMERSION ON AQUATIC AND MARINE LIFE
Dr. Subhash Devlu Pawar and Karan Randive
660 – 661
106 CREATING COMPETITIVE ADVANTAGE IN HOTEL INDUSTRY BY FOCUSING ON GAMING – A BLUE OCEAN APPROACH
Kshitiz Sharma, Abhas Pareek and Reena Patel
662 – 668

Volume 5, Issue 4 (XV) : October – December 2018