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International Journal of Advance and Innovative Research
Volume 5, Issue 4 (XVI) : October – December 2018
Conference Special (ICCMII-18)
Sr. No Contents Page No
1 BUSINESS INTELLIGENCE – THE NEED FOR TODAY’S MANAGEMENT
Dr. K. Chandrasekar and S. Vadamalar
1 – 5
2 GROWTH OF BUSINESS HINGES ON INNOVATION
Dr. T. R. Gurumoorthy and V. Palanisingh
6 – 8
3 EMPLOYEES OPINION ON PERFORMANCE APPRAISAL PRACTICES AMONG STAR HOTELS IN TAMILNADU – AN EVALUATIVE APPROACH
Dr. K. Sethupathy and Dr. K. Chandrasekar
9 – 15
4 MICRO INSURANCE: INNOVATION FOR UPLIFTING RURAL SECTOR
L. Terina Grazy and Dr. G. Parimalarani
16 – 20
5 COMPARATIVE STUDY ON JOB SATISFACTION AMONG THE EMPLOYEES OF PRIVATE BANKS OF INDIAN ORIGIN AND FOREIGN BASED BANKS
Dr. Anitha A. and Dr. K. Chandrasekar
21 – 25
6 NEED OF HIGH SCHOOL CREATIVITY IN EDUCATION IN AN INDIAN SCENARIO
Poovizhi. S and Dr. Chandrasekar. K
26 – 28
7 SHIFT IN HUMAN BEHAVIOUR WITH SOCIAL MARKETING – A CRITICAL REVIEW APPROACH
K. Karthick and Dr. K. Chandrasekar
29 – 32
8 A STUDY ON WORK LIFE BALANCE AMONG EMPLOYEES WITH SPECIAL REFERENCE TO CMC HOSPITAL, COIMBATORE
Dr. M. Meenakshisundaram
33 – 37
9 CONSUMERS’ BUYING BEHAVIOR IN RETAIL STORES- A DEMOGRAPHIC ASPECT
N. Muneendra and Dr. N. R. Mohan Prakash
38 – 41
10 CONTEMPORARY CHALLENGES OF HRM IN STARTUPS: A THEORETICAL FRAMEWORK
A. Vignesh and Dr. P. S. Nagarajan
42 – 46
11 HUMAN RESOURCE MANAGEMENT PRACTICES IN CORPORATE MULTISPECIALITY HOSPITALS
N. Sathiyendran and Dr. K. Chandrasekar
47 – 51
12 POLICYHOLDER’S ATTITUDE TOWARD ICICI LOMBARD GENERAL INSURANCE
COMPANY – FACTOR ANALYSIS
Dr. A. Muthusamy and Jansi Rani. P
52 – 59
13 INSTITUTIONAL SUPPORT FOR FINANCIAL INCLUSION: PROGRESS UNDER FINANCIAL INCLUSION PLANS OF BANKS IN INDIA
V. Govindaraja and G. Ilankumaran
60 – 63
14 A STUDY ON THE INFLUENCE OF PERSONALITY ON DECISION MAKING
Dr. P. S. Venkateswaran and P. Tamilselvi
64 – 66
15 WOMEN EMPLOYMENT AND VIOLENCE AGAINST WOMEN EMPLOYEES
R. V. Snigdha Preethi and Dr. M. Valliyappan
67 – 70
16 GLOBAL INVESTMENT SCENARIO OF ARTIFICIAL INTELLIGENCE (AI): A STUDY WITH REFERENCE TO CHINA, INDIA AND UNITED STATES
Dr. A. Muthusamy and Raghuveer Negi
71 – 77
17 TECHNOTRENDS IN INDIAN BANKING SECTOR
M. Rathi Meena and Dr. G. Parimalarani
78 – 80
18 NEW ENTERPRISE CHALLENGES
A. Sabaresh and B. Ravishankar
81 – 84
19 NEW PROMOTIONAL MIX FACTORS INFLUENCING EMERGING SOCIAL MEDIA IN INDIA
Dr. K. Ganesamurthy and A. Suganya
85 – 89
20

A SURVEY BASED STUDY TO REPLENISH THE SOIL WEALTH BASED ON KNOWLEDGE MANAGEMENT IN THE COLONY OF INDIAN TELECOM INDUSTRIES LIMITED
Dr. V. A. Anand and J. Preetha

90 – 97
21 SUSTAINABLE MANAGEMENT PRACTICES FOR EFFECTIVE STOCK BROKING IN INDIA
Dr. A. Morarji and Dr. K. Ganesamurthy
98 – 101
22 TECHNOLOGICAL INNOVATIONS IN INDIAN PORT INFRASTRUCTURE
Dr. S. Prasad & S. Aravindan
102 – 104
23 CORPORATE E-LEARNING: FACTORS DETERMINING THE BEHAVIOURAL CHANGE OF E-LEARNERS
Shangeerthana G. V. and Dr. Chandrasekar K
105 – 108
24 INDIAN STARTUPS - ISSUES, CHALLENGES AND OPPORTUNITIES
R. Radha and Dr. G. Ilankumaran
109 – 113
25 A THEORETICAL STUDY ABOUT WOMEN ENTREPRENEURS IN NAGALAND: ISSUES AND CHALLENGES
R. Karthick and Dr. K. Chandrasekar
114 – 116
26 SUBSTANCE ABUSERS TREATMENT PREFERENCES IN TAMIL NADU
Manju. E and Dr. K. Chandrasekar
117 – 120
27 ANALYSIS OF GLOBAL BANKING REGULATIONS REFORMS POST FINANCIAL CRISIS 2007
G. Jeyanthan and G. Ilankumaran
121 – 126
28 REINSURANCE- A MECHANISM IN MITIGATING RISK
Dr. R. Alamelumangai and Dr. B. Sudha
127 – 132
29 EDUCATING KNOWLEDGE ENGINEERING PROFESSIONALS
P. Nivetha and Dr. S. Sudhamathi
133 – 135
30 FACTORS EFFECTING PATIENT SATISFACTION IN MULTI SPECIALITY HOSPITALS
M. Faisal and Dr. S. Chandramohan
136 – 139
31 SUGGESTIVE WATER TREATMENT AND CONSERVATION TECHNIQUES AMONG THE SIVAGANGAI CIVILIAN
A. V. Karthick and Dr. M. AyishaMillath
140 – 145
32 PIONEERING MOTIVATION AND CHALLENGES LOOKED BY WOMEN ENTREPRENEURS IN SIVAGANGA DISTRICT
Dr. S. Chandrasekar and Dr. C. Vethirajan
146 – 154
33 THE EMERGING POSITION OF THE INTERNET AS AN ADVERTISING MEDIA
S. Soniya and Dr. S. Sudhamathi
155 – 157

Volume 5, Issue 4 (XVI) : October – December 2018