| International Journal of Advance and Innovative Research Volume 5, Issue 1 (I) : January – March 2018 | ||
|---|---|---|
| Sr. No | Contents | Page No |
| 1 | INNOVATIVE MARKETING STRATEGIES FOR SMES Syed Jaffer and Dr. Badiuddin Ahmed |
1– 6 |
| 2 | INFLUENCE OF SELF–ESTEEM AND PERSONALITY TRAITS ON AGEING MALE SYNDROME AMONG CATHOLIC PRIESTS IN OWERRI ECCLESIASTICAL PROVINCE Cyprian I. Ogu and Dr. Rosemary O.Ekechukwu |
7– 13 |
| 3 | A REVIEW OF INDIA’S BUDGETARY PROCESS Dr. Badruddin |
14– 19 |
| 4 | A STUDY ON LOCUS OF CONTROL & ORGANIZATIONAL CITIZENSHIP BEHAVIOR IN HOTEL INDUSTRY IN OMAN Dr. Arvind Hans, Dr. Soofi Asra Mubeen and Hilal Said Abdullah Almanwari |
20– 27 |
| 5 | A STUDY ON COMPETENCY MAPPING WITH SPECIAL REFERENCE TO WHIRLPOOL OF INDIA LTD Dr.K. Santhana Lakshmi and Dr. M. Vinoth |
28– 40 |
| 6 | A STUDY ON CUSTOMER SATISFACTIONTOWARDS ONLINE SHOPPING: WITH REFERENCE TO ONLINE SHOPPERS IN SULAIMANIYAH DISTRICT, RIYADH, KSA Michelle Buenaventura Arce |
41– 52 |
| 7 | A COMPARATIVE STUDY BASED ON THE NEW BUSINESS PREMIUM (MARKET SHARE) AND CLAIMS RATIO OF LIC AND OTHER PRIVATE LIFE INSURANCE COMPANIES IN INDIA Dr. R. Jayanthi |
53– 57 |
| 8 | A SYSTEMATIC INVESTIGATION OF THE OFF-PUTTING IMPACT OF TOURISM ON APROPOS TOURISM SEGMENTS - AN ANALYTICAL STUDY OF UTTARAKHAND STATE Ishani Kapoor and Dr. Vipul Jain |
58– 64 |
| 9 | CLUSTER BASED ROUTING PROTOCOL IN VANET: A REVIEW Parismita Bhuyan |
65– 69 |
| 10 | EFFECT OF SERVICE QUALITY AND CUSTOMER SATISFACTION ON CUSTOMER LOYALTY OF CELLULAR NETWORK SERVICE PROVIDERS IN INDIAN MARKET A. Kungumapriya and Dr. K. Malarmathi |
70– 76 |
| 11 | EMPLOYEES’ PERCEPTION ON THE EFFECTIVENESS OF 5S PROGRAMME Ankita Thakur and Kuldeep Kumar |
77– 79 |
| 12 | FACTORS AFFECTING CONSUMER BEHAVIOUR TOWARDS FOOTWEAR IN INDIA Dr. Virender Khanna and Bhavna Bajaj |
80– 86 |
| 13 | INDIAN MEDICAL TOURISM – A HEALTHCARE MARKET PLACE Seema and Dr. Vipul Jain |
87– 92 |
| 14 | PEOPLE MANAGEMENT SKILLS - AN ESSENTIALSOFT SKILLS FOR SUCCEEDING IN THE WORKPLACE Nancy Kumari and Dr. Pallavi Kumari |
93– 96 |
| 15 | ROLE OF ERGONOMICS IN KITCHEN MANAGEMENT Ashok Kumar and Deborah Rose Shylla Passah |
97– 101 |
| 16 | A STUDY OF TRADITIONAL AND ULIP POLICIES IN INSURANCE SECTOR Dr. D. Madan Mohan |
102– 106 |
| 17 | USES AND GRATIFICATIONS OF SOCIAL NETWORKING SITES AMONG UNIVERSITY STUDENTS IN SOUTH INDIA: AN EMPIRICAL ANALYSIS Ancy Mathew, Prof. B. P. Mahesh Chandra Guru, K. N. Mahadevaswamy and P. Gowtham Devanoor |
107– 111 |
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