Volume 13, Issue 1 (II): January - March 2026
A STUDY ON THE ROLE OF ARTIFICIAL INTELLIGENCE IN ENHANCING ONLINE TRAVEL AGENCIES (OTAS)
Ms. Sivasankari Thangavel and Dr. Reshma R. More
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ADOPTION OF ARTIFICIAL INTELLIGENCE IN HRM: A CASE-BASED ANALYSIS OF VALUE CREATION AND RISK
Gawde Vijay Maruti Subhadra and Dr. Varsha Mallah
Page Number: 6 – 10
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THE DIGITAL CAREGIVER: REDEFINING ELDERLY MENTAL HEALTH THROUGH ARTIFICIAL INTELLIGENCE TECHNOLOGIES
Rina Patel
Page Number: 11 – 14
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AI IN ELECTRIC VEHICLES: CONSUMER’S READINESS TO ADOPT VEHICLE AUTONOMY FROM LEVEL 0 TO LEVEL 4
Ms. Dhanwantari Narawade and Dr. Pramila Patil
Page Number: 15 – 22
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THE ROLE OF ARTIFICIAL INTELLIGENCE IN IMPROVING THE ACCURACY OF MARKET SEGMENTATION
Dr. Chitra Suraj Ashtekar
Page Number: 23 – 26
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A STUDY ON CUSTOMER PERCEPTION TOWARDS THE USE OF AI IN THE REAL ESTATE SECTOR OF MUMBAI
Ms. Sairabanu K. Khan and Dr. Reshma R. More
Page Number: 27 – 31
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TRANSFORMING HEALTHCARE THROUGH ARTIFICIAL INTELLIGENCE: BRIDGING PATIENT CARE AND MEDICAL RESEARCH
Suvarna Manohar Dhumal and Dr. Anand G. Jumale
Page Number: 32 – 36
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A STUDY ON THE EFFECTIVENESS OF AI- DRIVEN PROMOTIONAL MEDIA ON CONSUMER PURCHASE INTENTION.
Zayeda Khan and Tejal Shroff
Page Number: 37 – 42
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ARTIFICIAL INTELLIGENCE AND TEACHER PROFESSIONALISM IN HIGHER EDUCATION DESKILLING OR RESKILLING?
Chaitanya Dalvi and Dr. Manjusha Patwardhan
Page Number: 43 – 48
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AI - DRIVEN INNOVATION FOR LOCAL RAILWAY SYSTEM IN MUMBAI METRO REGION FOR TRANSFORMATIVE URBAN RAIL SYSTEM
Mr. Harshad Janjarkiya and Dr. Reshma R. More
Page Number: 49 – 51
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IMPACT OF AI-BASED PERSONALIZATION ON CONSUMER PURCHASE DECISIONS IN E-COMMERCE
Avinash R. Chaurasia
Page Number: 52 – 56
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A STUDY OF LITERATURE ON ROLE OF ARTIFICIAL INTELLIGENCE (AI) IN INVESTMENT DECISION MAKING FOR RETAIL INVESTORS
Mrs Kalyani Oltikar
Page Number: 57 – 62
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CONSUMER BEHAVIOR TOWARDS AI-GENERATED PERSONALIZED VIDEO ADVERTISEMENTS ON YOUTUBE AND INSTAGRAM
Dr. Varsha Mallah and Pranit Hile
Page Number: 63 – 69
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UNVEILING THE DIGITAL NATIVE PARADOX: AN INQUIRY INTO GEN Z’S PROFESSIONAL DEVELOPMENT
Mrs. Pooja Dodhia and Dr. Varsha Mallah
Page Number: 70 – 74
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AI FOR FOOTWEAR RETAILERS: UNLOCKING OPPORTUNITIES WHILE NAVIGATING CHALLENGES
Mrs Pihu Mulchandani and Dr Varsha Mallah
Page Number: 75 – 80
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ECONOMIC IMPLICATIONS OF ARTIFICIAL INTELLIGENCE: AN ANALYTICAL STUDY OF MACROECONOMIC SHIFTS RESULTING FROM AI INTEGRATION
Ms Rachana Dattatray Kolape
Page Number: 81 – 85
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ROLE OF ARTIFICIAL INTELLIGENCE IN ENHANCING PERSONALIZED BANKING SERVICES IN KHED TALUKA OF PUNE DISTRICT
Afroz Firoz Inamdar and Dr. Pramila Patil
Page Number: 86 – 92
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ARTIFICIAL INTELLIGENCE AND SUSTAINABLE MARKETING- AN OVERVIEW OF ADOPTION OF AI IN PRODUCT MANAGEMENT
Dr. Pramila S Patil
Page Number: 93 – 97
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ARTIFICIAL INTELLIGENCE IN AGRICULTURE: ENHANCING YIELD AND SUSTAINABLE FARMING PRACTICES AMONG FARMERS IN INDIA
Seema K. Wankhade and Prof. Dr. Subhash Patil
Page Number: 98 – 100
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A STUDY ON THE ROLE OF ARTIFICIAL INTELLIGENCE IN BANKING FRAUD DETECTION
Ashwini Ishwar Kankodia
Page Number: 101 – 106
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A STUDY ON FACTORS INFLUENCING SMALL BUSINESS OWNERS' PERCEPTIONS OF AI-POWERED MIS FOR TAX COMPLIANCES IN MUMBAI
CA Mitali Khose and Dr Sayali Yadav
Page Number: 107 – 113
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AI-DRIVEN TRAFFIC MANAGEMENT SYSTEMS: REDUCING CONGESTION AND ENABLING GREEN CORRIDORS IN MUMBAI
Dr. Kshamali Sontakke
Page Number: 114 – 117
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INTELLIGENT TUTORING SYSTEMS AS AN AI-DRIVEN TOOL FOR INCLUSIVE HUMAN CAPITAL DEVELOPMENT
Dr. Bhaskar Vishnu Igawe
Page Number: 118 – 122
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ARTIFICIAL INTELLIGENCE IN MUTUAL FUNDS: ENHANCING RISK MANAGEMENT, FRAUD DETECTION, AND PERSONALIZED INVESTMENT STRATEGIES
Kashish Amar Solankar
Page Number: 123 – 126
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UNDERSTANDING THE THEORETICAL FRAMEWORK OF THE ROLE OF ARTIFICIAL INTELLIGENCE IN IMPROVING CUSTOMER SATISFACTION IN E-COMMERCE AND QUICK COMMERCE
Ms. Krutika Bhongade and Dr. Varsha Mallah
Page Number: 127 – 131
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BRIDGING THE DIGITAL DIVIDE: EXAMINING THE CHALLENGES AND OPPORTUNITIES IN TRAINING NON-TECHNICAL FARMERS TO UTILIZE BASIC AI-DRIVEN FARM MANAGEMENT TOOLS IN PUNE DISTRICT, MAHARASHTRA
Ashwini Ramesh Jadhav and Prof. Dr. Rani S. Shitole
Page Number: 132 – 137
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ARTIFICIAL INTELLIGENCE IN MARKETING: SYSTEMATIC REVIEW AND FUTURE RESEARCH DIRECTION
Pramodini Kokane
Page Number: 138 – 141
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THE USE OF AI TOOLS IN MANUFACTURING SECTOR FOR OVERALL COST REDUCTION.
Dr. Pradnya Bharat Vhankate
Page Number: 142 – 148
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A STUDY ON TEACHERS’ PERCEPTIONS OF AI-BASED TEACHING IN THE EDUCATION SYSTEM OF THE MUMBAI REGION
Ms. Shamli Bambade and Dr. Reshma R. More
Page Number: 149 – 153
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A STUDY ON CONSUMER ACCEPTANCE OF AI-ENABLED SMART HOME APPLIANCES IN THANE DISTRICT: SENSOR-BASED CONNECTIVITY AND ENERGY EFFICIENCY
Miss. Anjali Rajendra Singh and Dr. Pramila Shriram Patil
Page Number: 154 – 161
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SMART HEALTHCARE MANAGEMENT WITH AI TOOL FOR MUMBAI POLICE PERSONNEL
Ms. Mrugaya Sachin Gaikwad and Dr. Sayali Yadav
Page Number: 162 – 170
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ADOPTION OF ARTIFICIAL INTELLIGENCE TOOLS IN COMMERCE CLASSROOMS: A STUDY OF OPPORTUNITIES AND CHALLENGES
Mr.Vallabh Bharat Mudrale
Page Number: 171 – 174
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ARTIFICIAL INTELLIGENCE: OPPORTUNITIES IN TEACHING,
Dr. Vijayalaxmi Y. Gaikwad
Page Number: 175 – 178
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A STUDY ON IMPACT OF AI ON YOUTH IN MUMBAI
Vivek D. Chauhan
Page Number: 179 – 183
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ARTIFICIAL INTELLIGENCE IN CHEMISTRY: DATA-DRIVEN TRANSFORMATION OF MOLECULAR DISCOVERY, MATERIALS DESIGN, AND CHEMICAL RESEARCH
Pranjal Shukla and Sandip D. Maind
Page Number: 184 – 192
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ARTIFICIAL INTELLIGENCE FOR SUSTAINABLE DEVELOPMENT IN INDIA: OPPORTUNITIES, GOVERNMENT INITIATIVES AND CHALLENGES
Dr. Sangita Borse
Page Number: 193 – 196
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ROLE OF CHATBOTS IN DIGITAL BANKING: A STUDY OF CUSTOMER AWARENESS AND PERCEPTION WITH SPECIAL REFERENCE TO PUNE CITY
Dr. Ashok K. Kokate
Page Number: 197 – 201
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THE IMPACT OF AI DRIVEN BUSINESS MODELS ON BUSINESS OPPORTUNITIES IN INDIA
Prof. Dr. Bharat S. Vhankate and Prof. Dr. Pradnya Bharat Vhankate
Page Number: 202 – 208
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A STUDY ON AI ANIMATION IN MAHABHARAT: EK DHARMAYUDH AND ITS ROLE IN TRANSFORMING THE ANIMATION INDUSTRY
Manoj Arjun Sangare
Page Number: 209 – 214
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