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International Journal of Advance and Innovative Research
Volume 6, Issue 2 (XVI) : April – June 2019
Sr. No Contents Page No
1 A STUDY ON PERFORMANCE OF INDIAN IPO’S DURING THE FINANCIAL YEAR 2018-2019
Aloysius Edward J
1 – 6
2 DIGITAL INDIA AND SOCIAL SECTOR-STRATEGIES AND MODEL WITH A SPECIAL REFERENCE TO E’HEALTH CARE MODEL
Prof. Margaret Francis
7 – 13
3 AUTOMATION IN RECRUITMENT PROCESS: AN EXAMINATION
Dr.Sheeja Krishnakumar
14 – 17
4 INDUSTRY 4.0 - INDIA’S READINESS AND IMPLEMENTATION
Roshini Jasmin
18 – 26
5 THE IMPACT OF EMPLOYEE ENGAGEMENT ON BANGALORE METRO RAIL CORPORATION LIMITED PERFORMANCE
Dr. Veershetty G Rathod and Devi L.
27 – 38
6 ARTIFICIAL INTELLIGENCE FOR 4.0 – ADOPTION IN ORGANIZATIONS AND ITS CHALLENGES
Dr. P. C Gita
39 – 43
7 AI IN DIGITAL MARKETING
Evangeline Kiruba J, Akhil, Vijayan2 and Akilesh G
44 – 45
8 BANKING RISK MANAGEMENT: THE CASE OF DEVELOPING COUNTRIES IN SOUTH EAST ASIA
Shriyanshi Garg and Dr. Manu K S
46 – 50
9 A STUDY ON FINANCIAL INCLUSION AND STABILITY PERTINENT TO FINANCIAL LITERACY IN TRANSITION OF GST
Dr. T. Shenbagavalli and Prof. Balakrishnachar M. S
51 – 61
10 ORGANIZATIONAL EFFECTIVENESS: THE NEW CHALLENGES OF SMALL FIRMS IN INDUSTRY 4.0
Dr. Abraham Varughees and Dr. G. Bala Sendhil Kumar
62 – 67
11 DIGITAL SKILLS AMONG WOMEN ENTREPRENEURS IN BANGALORE CITY TOWARDS INDUSTRY 4.0 – AN EMPIRICAL STUDY
Dr. A. Mahalakshmi
68 – 71
12 OPPORTUNITIES AND CHALLENGES WITH INDUSTRY 4.0 - A CONCEPTUAL FRAMEWORK
Saurav Kumar, Salma Ansari and Geethanjali G
72 – 77
13 BUSINESS ANALYTICS IN MANUFACTURING INDUSTRY WITH SPECIAL REFERENCE TO XIAOMI
Abhishek Saha, Swati Sutradhar and Anushree Banerjee
78 – 83
14 STOCK INDEX PREDICTION USING ARTIFICIAL NEURAL NETWORK: THE CASE OF NIFTY IT INDEX
Shubhika and Dr. Manu K S
84 – 88
15 FORECASTING INDIAN BASKET CRUDE OIL PRICES: ARIMA AND SEASONAL DECOMPOSITION APPROACH
S Nivedha and Dr. Manu K S
89 – 93
16 SPS PREFERENCE OF RETAILERS IN IMPULSING CONSUMER BUYING BEHAVIOR
Dr. D. Ravindran
94 – 98
17 ARTIFICIAL INTELLIGENCE: BREATHING NEW LIFE INTO THE HEALTHCARE INDUSTRY AND MARKETING
Dr. Mallika Shetty and Nikita Aleti
99 – 107
18 A STUDY ON CONSUMER PERCEPTION TOWARDS AI ENABLED CHATBOTS IN BENGALURU
Dr. Joseph Charles Tamilmaran. D and Cynthia George
108 – 112
19 HOW BLOCKCHAIN IS DISRUPTING HR
Sangeeta yadav
113 – 116
20 OFFICE AUTOMATION SYSTEM AND TECHNOLOGY IN EDUCATIONAL INSTITUTIONS, KARNTAKA - A STUDY
Dr. Eranna
117 – 121
21 DISRUPTIVE INNOVATION - EMERGING TECHNOLOGY IN MARKETS AND INDUSTRIES - A STUDY
Shashikala R
122 – 127
22 RAMADAN EFFECT IN THE RETURNS AND VOLATILITY OF SHARIAH COMPLIANT STOCKS IN INDIA
Aman Bajaj, Sahajdeep Kaur and Natchimuthu N
128 – 133
23 CUSTOMERS’ INTENTION TOWARDS ONLINE SHOPPING: AN EMPIRICAL STUDY
Dr. G. Bala Sendhil Kumar and Dr. Abraham Varughees
134 – 141
24 AI IN DIGITAL MARKETING
Jyothikaa J and Nirmala Shiny P
142 – 144
25 GOODS AND SERVICES TAX (GST) AND ITS IMPACT ON SMALL AND MEDIUM ENTERPRISES: A STUDY OF COOCH BEHAR IN WEST BENGAL
Puja Duttaand Dr. Greeshma Manoj
145 – 152
26 FAKE NEWS: NO BRAND IS SAFE, BOLLYWOOD TOO
Sachin Verma and Dr. Nikhil Varghese
153 – 158
27 CHANGING ROLE OF HUMAN RESOURCE MANAGEMENT FROM THE PERSPECTIVE OF GIG ECONOMY
Dr. Neena PC
159 – 161
28 THE FEASIBILITY OF SOCIAL MEDIA MARKETING FOR MARKETERS AND ARTISTS AND ITS IMPACT ON CONSUMERS
Aishwarya A Pai, M Indhumathi, Pooja Shankavaram and Natchimuthu N
162 – 167
29 A SURVEY ON CYBER SECURITY AWARENESS AMONGST THE SELECTED COLLEGE STUDENTS IN KARNATAKA
Srinivasa H T
168 – 175
30 A STUDY ON RETURN AND TRADING VOLUME LINKAGES BETWEEN SELECTED IT COMPANIES IN INDIA
John Pradeep Kumar
176 – 184
31 IMPACT OF SALES PERSONNEL EFFECTIVENESS ON CUSTOMER SERVICE DELIVERY
Dr. R. Mary Metilda and Dr. H. A. Raghavendra
185 – 192
32 OPPORTUNITIES IN THE 4TH WAVE- USING ARTIFICIAL INTELLIGENCE IN FINANCIAL DECISION MAKING
Mahnoor Sahrash and Tanya Malhotra
193 – 200
33 PROCEDURAL JUSTICE: DISCERNMENT OF FAIRNESS PERCEPTIONS IN THE WORK ENVIRONMENT
Prof. Stephen Deepak and Dr. Syed Khalid Perwez
201 - 207

Volume 6, Issue 2 (XVI) : April – June 2019