| International Journal of Advance and Innovative Research Volume 8, Issue 3(II) : July – September 2021 |
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|---|---|---|
| Sr. No | Contents | Page No |
| 1 |
A STUDY ON “EFFECT OF ADVERTISMENTS ON BUYING HABITS OF CHILDREN WITH SPECIFIC REFERENCE TO CONFECTIONARY PRODUCTS” Satish Kumar M and Dr. T. Aswatha Narayana |
1 – 7 |
| 2 | A STUDY ON EMERGING TRENDS AND DEVELOPMENT OF FINANCIAL EQUITY DERIVATIVE MARKET IN INDIA Dr. Venkatesha. R and Dr. Pradeepa |
8 – 12 |
| 3 | A STUDY ON GREEN BANKING IN INDIA – AN OVERVIEW Nagaraj T.D and Ganashyam |
13 – 18 |
| 4 | A STUDY ON GREEN FINANCING PATTERN IN THE BANKING SECTOR: ACASE STUDY OF ORGANIC FARMERS IN MANDYA DISTRICT Mrs. Uma. K and Dr. Rechanna |
19 – 26 |
| 5 | A STUDY ON PROBLEMS OF AGRICULTURE MARKETING IN INDIA Shivaprasad D.T and Santhosh P |
27 - 33 |
| 6 | AN EVALUATION OF PROMOTIONAL STRATEGIES OF MTR FOODS PVT. LTD. WITH SPECIAL REFERENCE TO BENGALURU CITY Dr. Vikram.V., Nagaraja T D. and Dr.A Venkatraju |
34 – 39 |
| 6 | AN RECENT TRENDS IN BANKING AND HEALTH INSURANCE SECTOR IN KARNATAKA - A STUDY Mr. Naveena. L and Prof. S Venkatesh |
40 – 44 |
| 7 | ARTIFICIAL INTELLIGENCE -ITS ROLE IN MARKETING Abhishek S |
45 – 51 |
| 8 | BRAND LOYALTY OF WOMEN TOWARDS COSMETICS Anusha A C |
52 – 57 |
| 9 | CHALLENGES AND OPPORTUNITIES OF GREEN BANKING IN INDIA Hirannaiah K C and Gangadharappa K |
58 – 63 |
| 10 | DIGITAL BANKING: CUSTOMER INCLINATION APPROACH TOWARDS QUALITY Beena C. S. and Dr. Giridhar K. V. |
64 – 71 |
| 11 | DIGITAL MARKETING: A PERCEPTIONAL STUDY WITH SPECIAL REFERENCE TO SHIVAMOGGA CITY Manjunatha H. R and Dr. Mahesha V |
72 – 78 |
| 12 | EMERGING OPPORTUNITIES AND CHALLENGES OF GREEN MARKETING IN INDIA Hirannaiah K. C. |
79 – 85 |
| 13 | Green Marketing: A Study on Consumer Awareness Rajesh R J and Girisha H T |
86 – 92 |
| 14 | Green Marketing: A Successive Tool for Modern Business. Shreedhar G Badiger, Manjunath H and Akshatha S. |
93 – 96 |
| 15 | Green Marketing: Opportunities and Challenges in India Akshatha L S, Manjunatha H. R and Kumar. S |
97 – 101 |
| 16 | IMPACT OF DIGITAL TECHNOLOGY ON PERFORMANCE OF PUBLIC AND PRIVATE SECTOR BANKS IN INDIA Praveen Kumar B H, Shyam S Bhat and Ravisha N. S |
102 – 105 |
| 17 | MARKETING “A KEY TO ORGANISATIONAL SUCCESS” ROLE OF ADVERTISEMENT IN BRAND BUILDING: A CASE STUDY ON EMERGENCE OF RELIANCE JIO BRAND IN INDIAN TELECOM SECTOR Sandeepa. K |
106 – 115 |
| 18 | MARKETING OF ORGANIC AGRICULTURAL INPUTS WITH SPECIAL REFERENCE TO FERTILIZERS AND SEEDS Chethan Kumar M. J |
116 – 122 |
| 19 | MARKETING OF SERVICES- A STUDY ON HOTELS IN SAGARA Dr. Sumukha P. S. |
123 – 127 |
| 20 | Neuromarketing -An Emerging tool for Market Research Gowtham M P and Chidananda B |
128 – 134 |
| 21 | Non Profit Organizations and their Human Resource Development Practices.-An Empirical Study of HRD Practices followed NPOs. Apoorva B Satish and Dr. Rechanna |
135 – 139 |
| 22 | “Policy Holders Perception towards Life Insurance Products and Services” – A Case with Shivamogga City Dr. Basavannyappa M and Dr. Rajashree. N. T. |
140 – 143 |
| 23 | READER’S PERCEPTION TOWARDS NEWSPAPERS- A STUDY IN SAGARA TALUK Dayananda C Naik |
144 – 149 |
| 24 | Relationship between quality of service provided and customer satisfaction in customers availing telecommunication services in India Prasada H. K and Dr. Rechanna |
150 – 158 |
| 25 | Role of Advertising in Corporate Image Building- A Descriptive Analysis Dr. Durgappa and Prof. Jagadeesh. S |
159 – 163 |
| 26 | SERVICE ENTREPRENEUR – AN EVALUATION OF MOTIVATION, PERFORMANCE, AND PROBLEMS Janet S S M and Sowparnika Umesh |
164 – 168 |
| 27 | SOCIAL NETWORKING AS A NEW TREND IN DIGITAL MARKETING Dr. Krishna M. M. and Dr. Giridhar K.V. |
169 – 174 |
| 28 | The role of e-commerce in the digital market Prof. M G Subash and Mr. Gireesha N. M |
175 – 180 |
| 29 | CONSUMER’S ATTITUDE TOWARDS ONLINE MARKETING: A CASE STUDY OF MOBILE BANKING USAGE OF GOVERNMENT FIRST GRADE COLLEGE AND POST GRADUATE STUDY CENTRE SHIMOGA Dr. Durgappa |
181 – 188 |
| 30 | RECENT TRENDS IN HEALTH INSURANCE SECTOR IN KARNATAKA Mr. Naveena. L and Prof. S Venkatesh |
189 |