| International Journal of Advance and Innovative Research Volume 9, Issue 2(IX) : April - June 2022 |
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| Sr. No | Contents | Page No |
| 1 | DEVELOPMENT AND PERFORMANCE EVALUATION OF ADVANCE CIPHER ALGORITHM (ACA) ON ENERGY CONSUMPTION FOR DIFFERENT DATA TYPES Ratnesh Mishra and Ravi Shanker Shukla |
1 – 22 |
| 2 | A STUDY ON PERCEPTION AND AWARENESS TOWARDS CRYPTO CURRENCY IN DELHI NCR Dr. Satish Kumar and Dr. Ashish Kumar Jha |
23 – 31 |
| 3 | BRIDGING OF EMOTIONALLY BROKEN HEART TO A HAPPY & SUCCESSFUL LIFE Kunal Sharma and Ashutosh Sharma |
32 – 35 |
| 4 | STUDENTS’ PERCEPTIONS TOWARDS LEARNING NUMERICAL BASED PAPER IN HIGHER EDUCATIONAL INSTITUTES THROUGH BLENDED LEARNING DURING COVID 19 PANDEMIC Dr. Gurpreet Kaur and Ritika Rathore |
36 – 42 |
| 5 | ML-BASED HAND SIGN DETECTION SYSTEM FOR DEAF-MUTE PEOPLE Nikita Malik and Nipun Walia |
43 – 48 |
| 6 | USE OF AI TO HELP FARMERS IN SELLING THEIR CROPS Karan Mishra |
49 – 51 |
| 7 | A CRITIQUE OFSTANDARDBETAESTIMATION FOR INVESTMENT VOLATILITY ANDA SIMPLESOLUTION Dr. Ankit Goel and Dr. Neeraj Sanghi |
52 – 59 |
| 8 | COVID 19 IMPACTS ON BUSINESS ACTIVITIES Dr. Laxmi Sharma |
60 – 64 |
| 9 | ARTIFICIAL INTELLIGENCE IN HUMAN RESOURCE MANAGEMENT: USES, IMPACTS & CHALLENGES Ms. Priyanka Pandey and Dr. Satish Kumar |
65 – 73 |
| 10 | DESIGN AND IMPLEMENTATION OF HEALTHIT - AN APPLICATION FOR PRIMARY HEALTHCARE SERVICES Dr. Menal Dahiya and Komal |
74 – 81 |
| 11 | ROLE OF CAPITAL BUDGETING DECISIONS IN PUBLIC SECTOR UNDERTAKINGS: A STUDY OF INDIAN RAILWAYS Pankaj Jain and Rajiv Goyal |
82 – 85 |
| 12 | A STUDY OF BRAND SALIENCE OF PRIVATE LABEL BRANDS IN APPAREL RETAIL SEGMENT Harsh Mohan Sharma and Dr. Ajay Singh |
86 – 91 |
| 13 | DIGITAL CUSTOMER EXPERIENCE Mehak Goyal and Dr. Pankaj Deshwal |
92 – 95 |
| 14 | A STUDY ON CONSUMER BEHAVIOR TOWARDS FOOD APPS IN GHAZIABAD Dr. Meenakshi Tyagi, Anushka Sharma and Shubham Kumar |
96 – 107 |
| 15 | DIGITAL INNOVATIONS IN BUSINESS AND ECONOMY IN INDIA Rashi Chaudhary |
108 – 116 |
| 16 | THE ROLE OF SELF-HELP GROUPS IN WOMEN EMPOWERMENT Bani Anand and Vinay K. Srivastava |
117 – 119 |
| 17 | INNOVATIVE MARKETING FOR INDIAN SMES: A THEORETICAL FRAMEWORK Mr. Vishesh Arora, Dr. Trilok Pratap Singh and Dr. Namrata Gupta |
120 – 126 |
| 18 | POSSIBILITIES AND SCOPES OF ICT IN THE BETTERMENT OF ELDERLY POPULATION: ASOCIOLOGICAL REVIEW Shubham Tiwari |
127 – 129 |
| 19 | DETERMINANTS OF FINANCIAL PERFORMANCEREQUIREMENTS OF DAIRY COOPERATIVE UNIONS IN GUJARAT STATE: A CONCEPTUAL ANALYSIS OF RAJKOT DAIRY Thakor Hemangini Nanubhai and Dr. Vashishthadhar J. Dwivedi |
130 – 134 |
| 20 | SMART SENSORS IN IOT AND ITS APPLICATIONS IN VARIOUS FIELDS Dr. Saroj Shankar and Digijay |
135 – 148 |
| 21 | EFFECT OF CELEBRITY ENDORSEMENTS ON BRAND IMAGE DURING COVID-19 PANDEMIC Rajiv Jain, Prof. (Dr.) Vishal Kumar and Dr. Ranbir Singh |
149 – 157 |
| 22 | DIGITAL TRANSFORMATION: WHAT DO WE REALLY KNOW? Bhavana Sharma Shikha Aggarwal and Dr. Vineet Sengar |
158 – 163 |
| 23 | CRYPTOCURRENCIES AS THE DRIVERS OF GLOBAL ECONOMY IN FUTURE Dr. Puja Garg and Dr. Vinay K Srivastava |
164 – 167 |
| 24 | THE IMPACT OF AI ON DECISION MAKING PROCESSES IN HR Sweta Bakshi and Dr. Sandeep Kumar |
168 – 174 |
| 25 | BUSINESS ANALYTICS VS MARKETING ANALYTICS - UNDERSTANDING THE BASICS Dr. Sandeep Kumar and Sweta Bakshi |
175 – 178 |
| 26 | DIGITAL PAYMENTS: A CHANGING TREND IN MODE OF PAYMENT DURING PANDEMIC SITUATION IN INDIA PRE AND POST EFFECT Mr. Amit Aggarwal |
179 – 184 |
| 27 | HUMAN RESOURCE MANAGEMENT DURING COVID-19: IMPLICATIONS AND CHALLENGES Tejindra Singh |
185 – 189 |
| 28 | THE IMPACT OF TECHNOLOGY DISRUPTION AND RELATIONSHIP MARKETING ON BUSINESS SURVIVAL DURING THE COVID-19 PANDEMIC Mr. Amit Singla and Mr. Pankaj Sharma |
190 – 193 |
| 29 | SELF-EFFICACY & WORK READINESS AMONG POST GRADUATE STUDENTS IN NCR Ms. Smita Barik and Dr. Sourabh Jain |
194 – 200 |
| 30 | INTERNET OF THINGS: OPPOSITIONS AND APPLICATIONS Abhimanyu Ahluwalia |
201 – 206 |
| 31 | NEGATIVE IMPACT OF CELEBRITY ENDORSEMENT: AN EMPIRICAL STUDY Dr. Satish Kumar and Dr. Ashish K. Jha |
207 – 215 |
| 32 | 3DS (DATA ANALYTICS, DIGITALIZATION AND DISRUPTION) IN BUSINESS & SOCIETY) Dr. Manoranjan Sharma |
216 – 218 |
| 33 | PROBABILISTIC STUDY OF ELECTRIC VEHICLES USING SPSS Dr. Manoj Kr. Jha and Shailesh Dhyani |
219 – 222 |
| 34 | IDENTIFYING THE IMPACT OF RELATIONSHIP MARKETING ON E-LOYALTY WITH SPECIAL REFERENCE TO ONLINE TRAVEL AGENCIES (OTAS) IN INDIA Dr. Sanjeev Tandon and Dr. Rajnish Ratna |
223 – 230 |
| 35 | FACTORS AFFECTING THE EMPOWERMENT OF WOMEN EMPLOYEES IN NON INDUSTRIAL SECTOR AND ROLE OF HRD Dr. D. K. Pandey |
231 – 237 |
| 36 | E- BANKING: A TRANSFORMATION & FINANCIAL STABILITY IN INDIAN BANKS AND FINANCIAL INSTITUTIONS Ms. Chandni Bisht |
238 – 247 |
| 37 | A THEORETICAL FRAMEWORK FOR ACCEPTANCE OF AUGMENTED AND VIRTUAL REALITY BY USER EXPERIENCE Dr. Surendra Tiwari, Dr. Puneet Kumar and Dr. Kavita Tiwari |
248 – 253 |
| 38 | NEURAL NETWORK BASED ASSISTANT FOR AN ORGANIZATION USING CLOUD PLATFORM Akshay Ashish |
254 – 260 |
| 39 | ANALYSIS OF THOMAS COOK (INDIA) LTD. FINANCIAL DISTRESS LEVEL THROUGH ALTMAN’S Z SCORE MODEL Bhuvaneshwar Sharma |
261 – 266 |
| 40 | PERFORMANCE ANALYSIS USING CAMEL MODEL- A STUDY OF FEDERAL BANK Shailesh Goyal and Tushar Gupta |
267 – 270 |
| 41 | GAP ANALYSIS OF E-GOVERNANCE MODAL OF INDIA WITH E-GOVERNANCE MODAL OF UNITED STATES Saurav Kumar and Prof. Sunil Upadhyay (Guide) |
271 – 276 |
| 42 | MODERNIZATION AND EXPANSION OF BUSINESS MODEL WITH POTENTIAL ANALYSIS Dr. Gaurav Bansal, Dr. Neeraj Sanghi and Pankaj Pandey |
277 – 284 |