Volume 12, Issue 2 (XXII) : April - June 2025
FUSION OF TRADITION AND TECHNOLOGY: AN AI-DRIVEN STUDY OF CONSUMER PERCEPTION TOWARDS AYURVEDIC PRODUCTS
Aditi Kataria, Cheshta Kashyap and Kusum Gupta
Page Number: 1 - 7
DOI: doi.org/10.5281/zenodo.15645943
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ANALYSIS OF A SINGLE-SERVER QUEUEING SYSTEM WITH DELAYED SERVER VACATIONS
Mr. Jay Prakash and Dr. Umesh Sharma
Page Number: 8 - 14
DOI: doi.org/10.5281/zenodo.15646048
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IDENTIFICATION OF FACTORS AND CHALLENGES AFFECTING EXPORTS OF MORADABAD BRASSWARE INDUSTRY
Ashar Uddin
Page Number: 15 - 19
DOI: doi.org/10.5281/zenodo.15646091
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UTILIZATION OF MUNICIPAL SOLID WASTE INCINERATION BOTTOM ASH IN MANUFACTURED SAND FOR SUSTAINABLE CONCRETE
Anish Kushwah, Devesh Jaysawal and Humaira Athar
Page Number: 20 - 29
DOI: doi.org/10.5281/zenodo.15646118
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MOVING TOWARDS A SUSTAINABLE FUTURE THROUGH ECO- FRIENDLY CURRICULUM AND POWER OF SOCIAL MEDIA
Dharm Beer Singh and Lalit Kumar
Page Number: 30 - 34
DOI: doi.org/10.5281/zenodo.15646159
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THE ROLE OF ARTIFICIAL INTELLIGENCE AND MACHINE LEARNING IN FINANCIAL MANAGEMENT
Dharna Panwar
Page Number: 35 - 41
DOI: doi.org/10.5281/zenodo.15646204
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THE IMPACT OF SOCIAL MEDIA ON CONSUMER PURCHASING DECISIONS
Dr. Divya Virana and Mr. Kaushal Kishore Sharma
Page Number: 42 - 47
DOI: doi.org/10.5281/zenodo.15646233
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TECHNOLOGY ACCEPTANCE: A STUDY ON PROFESSIONAL STUDENTS READINESS FOR AI INTEGRATION SPECIAL REFERENCE TO THE STATE OF KERALA
Mr. Geo P P
Page Number: 48 - 60
DOI: doi.org/10.5281/zenodo.15646295
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DARK AI: UNVEILING THE ETHICAL SHADOWS OF ADVANCED ARTIFICIAL INTELLIGENCE
Dr. Kameshwar Singh, Mr. Vikash Kumar and Dr. Indra Kumar Pandey
Page Number: 61 - 70
DOI: doi.org/10.5281/zenodo.15646391
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ANALYTICAL STUDY ON AWARENESS, PERCEPTION, AND ATTITUDE OF COLLEGE STUDENTS TOWARDS SUSTAINABLE DEVELOPMENT GOALS (SDGS) IN DEHRADUN.
Manish Paul and Dr. Manisha Maiduli
Page Number: 71 - 78
DOI: doi.org/10.5281/zenodo.15646457
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ADOPTION INTENTION FOR DIGITAL LENDING SPREAD: A BIBLIOMETRIC CONTENT ANALYSIS AND FUTURE RESEARCH DIRECTIONS
Neha Kukreti
Page Number: 79 - 92
DOI: doi.org/10.5281/zenodo.15647104
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IMPACT OF USER EXPERIENCE FACTORS ON ATTITUDE TO USE AI-DRIVEN MOBILE INVESTMENT APPLICATIONS: A GENERATION Z PERSPECTIVE
Neha Thapliyal and Vivek Devvrat Singh
Page Number: 93 - 101
DOI: doi.org/10.5281/zenodo.15647155
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ASSESSING STUDENT-CENTRIC SERVICE QUALITY GAPS IN HIGHER EDUCATION INSTITUTIONS: A FACTOR ANALYTIC APPROACH
Pallavi Sharma and Dr. Swati Mishra
Page Number: 102 - 110
DOI: doi.org/10.5281/zenodo.15647205
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PHARMACOGNOSTIC AND PHYSICAL EVALUATION OF LEAVES OF DRACAENA REFLEXA LAM
Preeti Singh, Sandeep Darbari, Kajal Kandari, Geetika Goel
Page Number: 111 - 117
DOI: doi.org/10.5281/zenodo.15647250
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AI FOR RESTORING AND RECONSTRUCTING DAMAGED HERITAGE
Dr. Priya Agarwal and Dr. Manjari Agarwal
Page Number: 118 - 125
DOI: doi.org/10.5281/zenodo.15647355
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RECENT PROGRESS IN THE PHARMACOLOGICAL APPLICATIONS AND SYNTHETIC STRATEGIES OF ISOXAZOLE DERIVATIVES
Rajat Saini, Vishal Baliyan, Shalini Sharma and Sandeep Darbari
Page Number: 126 - 141
DOI: doi.org/10.5281/zenodo.15647404
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QUANTUM COMPUTING IN BIG DATA ANALYSIS: ADVANCEMENTS, CHALLENGES, AND FUTURE DIRECTIONS
Rashmi Singh
Page Number: 142 - 153
DOI: doi.org/10.5281/zenodo.15647435
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EFFECT OF PERFORMANCE APPRAISAL METHODS ON EMPLOYEE PRODUCTIVITY IN PUBLIC INSTITUTIONS IN RWANDA, A CASE STUDY OF RWAND AIR
Singh Satyendra Narayan and Ms Yvonne Gatsinzi
Page Number: 154 - 163
DOI: doi.org/10.5281/zenodo.15647526
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ADDRESSING ETHICAL DILEMMAS IN SMALL BUSINESS MANAGEMENT AND ENTREPRENEURSHIP
Seema Bhakuni
Page Number: 164 - 175
DOI: doi.org/10.5281/zenodo.15647555
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RELATIONSHIP BETWEEN CONSUMER SATISFACTION, MALL ENVIRONMENT, SHOPPING MOTIVATION, AND FREQUENCY OF VISITS TO SHOPPING MALLS IN LUCKNOW
Shivangi Singh and Prof. Himanshu Shekhar Singh
Page Number: 176 - 184
DOI: doi.org/10.5281/zenodo.15647567
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ANALYZING THE IMPACT OF DEMOGRAPHIC AND PROMOTIONAL FACTORS ON CONSUMER BUYING BEHAVIOR IN SHOPPING MALLS: AN ANOVA AND REGRESSION APPROACH
Shivangi Singh and Prof. Himanshu Shekhar Singh
Page Number: 185 - 192
DOI: doi.org/10.5281/zenodo.15647584
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THE BANKING SECTOR'S CRUCIAL ROLE IN THE DEVELOPMENT OF UTTARAKHAND STATE: STRENGTHENING SMALL AND MEDIUM BUSINESSES.
Shuaib Azeem Ansari and Noorullah Abbas Jari
Page Number: 193 - 197
DOI: doi.org/10.5281/zenodo.15646545
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OPTIMAL REPLENISHMENT POLICY FOR LIFETIME INVENTORY WITH PARTIAL BACKLOGGING
Swati Choudhary and Ravinder Kumar Arya
Page Number: 198 - 212
DOI: doi.org/10.5281/zenodo.15646545
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CONSUMER AWARENESS REGARDING MILLET PRODUCTS IN HARYANA: AN AI DRIVEN APPROACH
Tusharika and Meenu Gupta
Page Number: 213 - 216
DOI: doi.org/10.5281/zenodo.15646724
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FROM INFLUENCE TO CONVERSION: A CROSS-PLATFORM STUDY ON SOCIAL MEDIA'S ROLE IN SHAPING CONSUMER INTENTIONS
Ajay Upadhyay, Prof (Dr.) Ambrish Sharma and Prof (Dr.) Pushpendra Kannojia
Page Number: 217 - 223
DOI: doi.org/10.5281/zenodo.15646853
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ANALYTICAL STUDY OF THE CARDIOVASCULAR HEALTH KEY INDICATORS TOWARDS PROACTIVE FORECASTING OF HEART DISEASE USING DATA MINING METHODS
Anurag Bhatt and Prof. (Dr.) Ashutosh Kumar Bhatt
Page Number: 224 - 234
DOI: doi.org/10.5281/zenodo.15646910
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A STUDY ON DEEP LEARNING BASED IMAGE CLASSIFICATION TECHNIQUE USING RANDOM FOREST ALGORITHM
Pawan Kumar and Prof. (Dr.) Durgesh Pant
Page Number: 235 - 243
DOI: doi.org/10.5281/zenodo.15646921
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IMPACT OF INFORMATION TECHNOLOGY INFRASTRUCTURE FOR ENHANCING SPIRITUAL TOURISM IN UTTARAKHAND
Dr. Himadri Phukan
Page Number: 244 - 248
DOI: doi.org/10.5281/zenodo.15647031
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A COMPARATIVE STUDY AMONG LIQUIDITY RISK, CREDIT RISK AND INTEREST RATE RISK ON FINANCIAL PERFORMANCE OF COMMERCIAL BANKS
Shilpa Chandran R and Sanja Michael
Page Number: 249 - 257
DOI: doi.org/10.5281/zenodo.15647068
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STREAM SYMPHONY: ONE STOP SOLUTION FOR STREAMING USING RTMP PROTOCOL
Nil Mani, Pranjal Srivastava and Dr. Sourabh Jain
Page Number: 258 - 267
DOI: doi.org/10.5281/zenodo.15647088
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A STUDY ON GRIEVANCE REDRESSAL OF EMPLOYEES IN VARIOUS INDUSTRIAL SECTORS
Vertika Singh and Dr. Kuldip Singh
Page Number: 268 - 278
DOI: doi.org/10.5281/zenodo.15647179
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BASICS OF STOCK MARKET INVESTING
Akansha Misra
Page Number: 279 - 282
DOI: doi.org/10.5281/zenodo.15647192
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SUSTAINABLE SUPPLY CHAIN MANAGEMENT: BALANCING PROFITABILITY AND ENVIRONMENTAL RESPONSIBILITY
Dr. Anjan Niyogi and Dr. Pallavi Kumari
Page Number: 283 - 295
DOI: doi.org/10.5281/zenodo.15647220
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KNOWLEDGE, AWARENESS AND ATTITUDE OF BUSINESS ADMINISTRATION STUDENTS TOWARDS SUSTAINABLE DEVELOPMENT AND SUSTAINABILITY IN NCR (INDIA)
Bhavana Sharma, Dr.Vishesh Mishra And Dr. Niharika Singh
Page Number: 296 - 310
DOI: doi.org/10.5281/zenodo.15647227
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EXAMINE THE ROLE OF SERVICE ROBOT INTEGRATION IN THE HOSPITALITY INDUSTRY
Dr. Deepti Bhatt, Dr. Saras Verma and Ms. Sanjana
Page Number: 311 - 314
DOI: doi.org/10.5281/zenodo.15647258
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EMPOWERING MINDS, ELEVATING WORK: THE CATALYTIC ROLE OF PSYCHOLOGICAL EMPOWERMENT IN LINKING LEADERSHIP INCLUSION TO EXTRA-ROLE PERFORMANCE
Dr. Inakshi Kapur, Dr. Palak Verma and Dr. Niharika Singh
Page Number: 315 - 321
DOI: doi.org/10.5281/zenodo.15647278
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Digitalization in Agriculture Marketing: The Function of Big Data and AI in Government Programs
Ms. Karishma and Dr. Gurpreet Kaur
Page Number: 322 - 327
DOI: doi.org/10.5281/zenodo.15647285
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THERAPEUTIC PRESENCE: THE NURSE’S ROLE IN ADDRESSING PSYCHOSOCIAL NEEDS DURING CANCER TREATMENT
Mansi Mourya, vinita pandey and Pooja Bisht
Page Number: 328 - 334
DOI: doi.org/10.5281/zenodo.15647311
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THE QUALITY OF LIFE AMONG POST MYOCARDIAL INFARCTION PATIENTS ATTENDING THE OUTPATIENT DEPARTMENT OF SELECTED HOSPITALS AT MEERUT AND DEVELOPMENT OF A SELF-INSTRUCTIONAL MODULE TO IMPROVE THEIR QUALITY OF LIFE
Mrs. Neha Anand Kushwaha and Mrs. Vinita Pandey
Page Number: 335 - 339
DOI: doi.org/10.5281/zenodo.15647324
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FINANCIAL DISTRESS IN INDIAN BANKS: THE NPA CRISIS AND ITS ECONOMIC FALLOUT
Noorullah Abbas Jari and Javed Ali
Page Number: 340 - 347
DOI: doi.org/10.5281/zenodo.15647348
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SUSTAINABLE HRM AND SUSTAINABLE ORGANIZATIONAL CULTURE: A BIBLIOMETRIC ANALYSIS FROM 2010 TO 2025
Varsha Dixit and Nootan Kumari
Page Number: 348 - 356
DOI: doi.org/10.5281/zenodo.15647370
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PARALLEL PATHWAYS: LABOUR MIGRATION AND THE CAREER READINESS OF KERALA’S PROFESSIONAL STUDENTS
Sigi C.R and Desh Bhagat
Page Number: 357 - 363
DOI: doi.org/10.5281/zenodo.15647382
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ESTIMATING THE 10-YEAR RISK ASSESSMENT FOR CARDIOVASCULAR DISEASE AT A HOSPITAL OF TERTIARY CARE IN PUNJAB USING THE ASCVD RISK ESTIMATOR
Sofiya Ansari, Arshdeep kaur,Shalini sharma, Manjeet kumar
Page Number: 364 - 370
DOI: doi.org/10.5281/zenodo.15647640
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A NOVEL APPROACH OF FACE RECOGNITION USING DEEP LEARNING METHOD ON SMART HOME CONTROL SYSTEMS
Bijay Mandal
Page Number: 371 - 374
DOI: doi.org/10.5281/zenodo.15647664
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A STUDY TO ASSESS THE EFFECTIVENESS OF A STRUCTURED TEACHING PROGRAMME ON KNOWLEDGE REGARDING VARICOSE VEINS AMONG SECURITY GUARDS AT HARIDWAR UNIVERSITY ROORKEE, UTTARAKHAND
Mrs. Vinita Pandey, Prof. Sonia Sharma and Miss Mansi Mourya
Page Number: 375 - 380
DOI: doi.org/10.5281/zenodo.15647678
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DEVELOPMENT AND IN VITRO CHARACTERIZATION OF A TOPICAL FEBUXOSTAT GEL FORMULATION FOR ENHANCED TRANSDERMAL DELIVERY
Vishal Baliyan
Page Number: 381 - 388
DOI: doi.org/10.5281/zenodo.15647734
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APPLICATION OF HYBRID SIMULATION TO THE CRYOSURGERY OF AN IRREGULAR TUMOR
Dr. Rama Bhargava
Page Number: 389 - 395
DOI: doi.org/10.5281/zenodo.15647748
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ALMOST CONTACT METRIC STRUCTURE ON AN ODD DIMENSIONAL SPHERE
Sulochana and U.S.Negi
Page Number: 396 - 403
DOI: doi.org/10.5281/zenodo.15647765
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ASSESSING THE SUSTAINABILITY IMPACT OF CADMIUM TELLURIDE SOLAR CELL DEPLOYMENT IN DELHI-NCT
Dibyendu Mukhopadhyay and Dr. Gaurav Gupta
Page Number: 404 - 411
DOI: doi.org/10.5281/zenodo.15647777
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OUTBREAK AND IMPACT OF HUMAN METAPNEUMOVIRUS (HMPV) IN INDIA: A CALL FOR ENHANCED SURVEILLANCE AND PREVENTIVE MEASURES
Manjeet kumar, Rajeev Ranjan, Rajat Saini and Sushil Kumar
Page Number: 412 - 416
DOI: doi.org/10.5281/zenodo.15647807
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EMPOWERING FUTURES: APPLYING THE CAPABILITY APPROACH TO TRAINING AND DEVELOPMENT IN HIGHER EDUCATION
Neha Pal
Page Number: 417 - 420
DOI: doi.org/10.5281/zenodo.15647835
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AI-BASED REAL-TIME SIGN LANGUAGE TRANSLATORS
Dr.Vipin Kumar Saini and Dr. MD. IQBAL
Page Number: 421 - 425
DOI: doi.org/10.5281/zenodo.15647885
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The Role of Digital Marketing in Enhancing Market Reach and Customer Engagement in Delhi Ncr Enterprises
Vipin Kumar, Dr. Om Prakash Yadav and Dr. Muskan Khan
Page Number: 426 - 430
DOI: doi.org/10.5281/zenodo.15647943
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